Iconic fashion meets beauty in L'Oréal Paris campaign

L'Oréal Paris has announced a collaboration with The Devil Wears Prada 2, set to debut in theaters May 1. The partnership launches with a custom spot featuring global ambassadors Kendall Jenner and Simone Ashley during the 98th Annual Academy Awards. The campaign nods to the iconic world of Runway Magazine, central to the film’s story.

The spot, created by Maximum Effort, places Jenner in a humorous mix-up where she is mistaken for a candidate for Miranda Priestly’s new assistant. Simone Ashley appears as Amari, one of Miranda’s assistants in the film.

Extending beyond Oscars night

The collaboration will continue through the theatrical rollout, including a series of creative activations that connect the legacy of the film with L'Oréal Paris’ emphasis on confidence, glamour, and cultural relevance.

Kendall Jenner: "Spending the day at the Runway office was honestly so much fun. I got to live my dream walking past that iconic reception, and what made it even more special was getting to experience it alongside my L'Oréal Paris family. I can't wait for everyone to see it."

Simone Ashley: "Working on this film has been a true career highlight and bringing it further to life with this spot with L'Oréal Paris has been so much fun. I loved working with both the L'Oréal Paris and Disney teams and can't wait for 'The Devil Wears Prada' fans to see what we created."

Brand alignment and cultural impact

Laura Branik, Brand President, L'Oréal Paris: "Teaming up with 'The Devil Wears Prada 2' lets us show up in a moment that defines beauty and pop culture, and at a scale that matches the legacy of the film. Launching this collaboration on Oscars night, with a spot that pays homage to the story and brings together our global ambassadors Kendall Jenner and Simone Ashley, is a meaningful way to reinforce what L'Oréal Paris stands for: celebrating women who set the standard, on screen and in real life."

Lylle Breier, EVP, Partnerships, Promotions, Synergy & Events, Disney: "Confidence, glamour, and humor are at the heart of 'The Devil Wears Prada 2.' We are delighted to collaborate with iconic beauty house L'Oréal Paris to celebrate the release of the new film in such a stylish and fun way."

The Devil Wears Prada 2 opens exclusively in theaters May 1.

www.loreal.com

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