Marketing Report


Disney partners with Balmain in a campaign to celebrate ‘The Lion King’ at 30

10-07-2024 | 08:18:04
For Olivier Rousteng, creative director of the French fashion house, it was an opportunity to rekindle his childhood love of the film and explore the rich cultural heritage of the African roots of the film.

JTV launches new jewelry line to showcase Italian-made designs

08-07-2024 | 14:11:00
JTV,  the jewelry retailer, broadcast network and e-Commerce platform, announced the launch of its new jewelry line, Bella Luce Italia collection, showcasing a stunning array of Italian-made designs.

Daydream secures $50m seed funding to launch AI-powered search and discovery shopping platform

21-06-2024 | 10:01:00
Daydream, an AI-powered search and discovery platform for shopping, has raised $50 million  seed round co-led by Forerunner Ventures and Index Ventures with participation from GV (Google Ventures) and True Ventures to launch Daydream, a powerful new, AI-powered platform that will change the way people shop online.

Under Armour Europe picks Ace as its creative agency in Europe

19-06-2024 | 10:14:00
Ace has been appointed the lead creative agency of Under Armour Europe.

(Re)vive secures $3.5m investment to help brands recover unstockable and returned inventory

11-06-2024 | 09:36:00
(Re)vive, the pioneering solution addressing the challenges of unstockable and returned inventory for future-minded brands, announced it has raised $3.5 million in seed funding, led by new investor Equal Ventures and existing investor Hustle Fund.

Footwear brand OOFOS unveils innovative new ad campaign: "Feel the OO"

05-06-2024 | 08:46:57
OOFOS thrive through movement, appealing to a discerning audience. OOFOS has always prioritized tangible recovery results and functionality, offering lasting relief with every step.

Disney launches global products celebrating 90 years of Donald Duck

24-05-2024 | 09:16:23
To kick off the months long celebration of 90 years of Donald Duck, Disney is collaborating with industry-leading brands to launch dozens of stylish new products and collections.

Havas creative agency BETC launches New York outfit targeting premium lifestyle brands

16-05-2024 | 08:28:00
Now, Maison BETC has set its sights on the United States, and is poised to export its expertise and elevate American luxury brands both domestically and globally

How brands use Gen-AI in fashion to design their collections, Plug and Play

10-05-2024 | 12:56:00
Generative Artificial Intelligence (Gen-AI), is a machine learning form that generates new content from user prompts, input, or triggers.

L'Oréal is the world’s most valuable cosmetics brand, report

09-05-2024 | 10:43:03
The iconic French brand continues to outshine its competitors, boasting a brand value approximately 80% higher than its closest rival.

Kizik announces first distribution agreement with Unify Brand Partnerships in the UK

25-04-2024 | 09:36:00
Kizik, the industry pioneer in hands-free footwear innovation, has announced a strategic partnership with Unify Brand Partnerships.

Dove pledges not to use AI to represent real people in its advertising  in new campaign

11-04-2024 | 10:57:41
New Dove campaign, The Code, reflects the impact of AI on beauty and sheds light on the importance of women having the power to see real beauty reflected in new and emerging media.

The cost of fast fashion

22-03-2024 | 11:15:25
The French national Assembly Today, Assemblée nationale, has started discussing a bill that could have far-reaching implications on the fashion industry as it seeks to tackle one of the most pressing challenges of the industry: Fast fashion.

Web3 fashion startup mmERCH secures $6.4m seed investment to further blockchain-enabled clothing collections

21-03-2024 | 09:41:00
Blockchain-enabled Web3 fashion startup mmERCH, has announced a $6.4 million seed funding round at $25.7 million post-money valuation led by Liberty City Ventures, with participation from 6529 Holdings LLC, Christie’s Ventures, and Flamingo DAO

Calvin Klein Fragrances announces Idris and Sabrina Elba as the faces of new fragrance campaign

06-03-2024 | 09:23:00
Shot by Mert Alas, the campaign offers a fresh and impactful take on Eternity’s timeless dream of eternal love, capturing Idris and Sabrina in moments of intimacy set to a bespoke cover of “Fever” by FKA twigs.

Zara, Santander and Movistar are the most valuable Spanish brands, report

28-02-2024 | 10:54:44
Spanish brands regain the value lost during the pandemic and surpass pre-2019 levels, according to Interbrand’s 2023 Best Spanish Brands report, the biennial study that includes the 30 most valuable brands in Spain.

Global fashion house Coach unveils new campaign with virtual and human influencers 

16-02-2024 | 09:07:49
Set in a virtual universe, the campaign introduces the Coach Spring collection within a story about finding the courage to discover what it means to be real in your own way.

Skin care brand StriVectin selects 5W Public Relations as the PR agency of record

26-01-2024 | 07:29:52
The heritage brand will be an addition to the Beauty team's growing roster and will further their track record for supporting the evolutions of legacy & emerging brands by executing award-winning strategies. 

Wavemaker appoints Alexia Pilavachi as L’Oréal Global Media Lead

16-01-2024 | 10:44:00
Pilavachi will be responsible for supporting the growing Wavemaker and GroupM L’Oréal relationship, driving digital transformation, connecting markets, and sharing and scaling best practice across the 30-market relationship.

Global lifestyle brand GUESS unveils 2024 ad campaign with influencer Georgina Rodríguez

11-01-2024 | 10:04:46
GUESS and Marciano have launched a new SS24 ADV campaign featuring Spanish-Argentine model, influencer, and TV star, Georgina Rodríguez, who will be making a reappearance in the brand’s advertising for the second time.

FINN Partners appointed by WellTech brand LYMA to lead UK PR operations

20-12-2023 | 10:02:46
The new consumer brief focuses on leveraging earned luxury and mainstream media creating lifestyle and wellness campaigns such as helping women navigate menopause in the workplace.