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HCM will develop communications strategies highlighting POPFLEX's products, patented designs and brand development.

Under the slogan This Fragrance Knows No Borders, the initiative uses an unexpected sensory experience to encourage audiences to engage with humanitarian issues.

The Nike x FC Barcelona x Spotify x GOLF WANG collection combines FC Barcelona’s football culture with Tyler, The Creator’s creative vision. 

 Mother Design has simplified the approach to align packaging more closely with the style and confidence expressed across M&S Fashion, Home & Beauty.

The collection turns everyday risks into exaggerated fashion pieces, including parachute-inspired designs, anti-theft wear and protective outfits.

The participating makers selected unsold garments at Crisis’ Canning Town warehouse and were asked to give them another life.

The campaign was developed by the Jung von Matt BEAUTY COLLECTIVE and brings together different stages of Klum’s life in a single visual.

Photographer Judy Pak shot the campaign in Los Angeles, where poet Cleo Wade, stylist Jessica de Ruiter and movement director Stephen Galloway appear in their private residences.

Angels Among Us will document the experiences of the models pursuing a place in the Victoria’s Secret Fashion Show, including the personal challenges and moments surrounding the selection process.

The campaign will expand with a series featuring actress Victoria Pedretti, NFL quarterback Jaxson Dart, swimmer Wang Shun, and runner and BOSS brand ambassador Alica Schmidt.

The collection takes inspiration from photographs taken by Eve Arnold on the set of Monroe’s final film.

The campaign, directed by Rupert Sanders, turns the city into a game of hide-and-seek, bringing together musicians, creators, comedians, food personalities and other cultural figures to explore how joy can be found in ordinary moments.

This visual approach places the shoe at the centre of the narrative, making it a key element in the unfolding story rather than simply part of the characters' wardrobe.

The launch also includes Solo Fleece, a men's hoodie that shares the same design approach and forms part of a broader Nike Sportswear campaign.

The initiative extends the Gap Inc. Creator Program, launched in October 2025, which was developed to strengthen the company's digital presence through creator partnerships and authentic brand storytelling.

The company recorded turnover of €25.6 billion, while underlying operating margin increased to 20.3 per cent. Underlying earnings per share rose 2.4 per cent as growth across its Power Brands and emerging markets offset currency headwinds.

Developed in partnership with The Infinite Agency, the campaign is based on the idea that consumers increasingly take pride in finding products and services that combine quality with affordability.

The campaign combines creative content, community events and social media activity to encourage students to express their individuality as they return to school.

The appointment will see 5W lead integrated communications for Strength of Nature's portfolio.

The launch marks the most significant update to the TRESemmé brand in its 75-year history, with the company aiming to strengthen its position in the growing premium haircare market while maintaining accessible pricing.

The brand also appears in a fictional 1990s-style magazine advertisement shown during another scene, extending the campaign's nostalgic theme.