adidas' Euphoria turns motion into storytelling

The campaign uses a sequence of connected scenarios to position the Hyperboost as the starting point for unexpected experiences.

adidas has launched Euphoria, a campaign for its Hyperboost sneaker that follows a series of fast-moving adventures sparked when the shoes are put on.

Created by Johannes Leonardo and directed by Alex Acy, the film was produced by Object & Animal and uses a sequence of connected scenarios to position the Hyperboost as the starting point for unexpected experiences.

Film uses shifting pace to tell the story

The campaign follows a succession of playful side quests, with each adventure triggered by wearing the Hyperboost. Rapid editing creates a sense of momentum before transitioning into slow-motion sequences that contrast moments of speed with periods of heightened awareness.

This visual approach places the shoe at the centre of the narrative, making it a key element in the unfolding story rather than simply part of the characters' wardrobe.