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As WPP rolls out its Elevate28 transformation strategy, Druguet is leading the integration of creativity, consulting, technology and AI into a simpler, client-focused model.

Created with KFC France and developed in partnership with Busterwood, the integrated campaign extends the film beyond cinemas through digital, social media, influencer marketing, out-of-home advertising and in-restaurant activations.

His appointment reflects Ogilvy Paris’ focus on integrating digitally driven creative work across its client portfolio.

The creative approach extends across print and digital formats, showcasing Bonduelle’s ready-to-eat product range positioned for different consumption occasions, including work, on-the-go meals, and spontaneous eating moments.

The initiative, titled The Grow’ceries, builds on the brand’s earlier Grow Your Groceries concept and introduces a limited-edition range of packaging designed to resemble supermarket items such as crisps, sauces, soups, and pesto.

The partnership launches with a custom spot featuring global ambassadors Kendall Jenner and Simone Ashley during the 98th Annual Academy Awards

The updated creative platform highlights French excellence and attention to detail across every aspect of the travel experience, from onboard comfort to ground services.

Kelly Benmussa, Head of Social & Influence at Ogilvy Paris, has risen from Community Manager to leading the agency’s Social & Influence practice.

France's selection reflects its long-term dedication to creativity across advertising, fashion, craft, tech, culture and commerce.

As the role of strategic planning evolves in an AI-driven world, Eva Chapiteau explores what truly sets strategists apart: the human ability to create meaning.

System1’s Star Rating assesses long-term brand-building potential based on viewers’ emotional responses. A score of 5.0 Stars or higher is classified as exceptional, compared with an average score of 2.4 Stars for French television advertising.

JCDecaux, Carrefour, Carmila and Unlimitail have formed a strategic partnership to build an expanded indoor and outdoor media network across shopping centres and their access areas in France and later in Spain.

For Ogilvy Paris's Global Creative Directors Yann-Gaël Cobigo and Thibault Michal, leading global brands is a matter of mindset, not geography.

The French edition will feature original content tailored to local audiences, including Monaco and St. Barth, while drawing on the magazine’s global tradition of fashion, sport and lifestyle coverage.

The move is part of the company’s strategy to simplify the connected TV (CTV) landscape for advertisers, broadcasters, telcos and publishers.

Since returning to Ogilvy Paris three years ago in the role of President and CEO, Plassard has focused on redefining Ogilvy Paris’s core expertise, accelerating transformation while preserving its strengths, and building a diverse, boundary-pushing talent bench.

Sanofi, has entered into an agreement to acquire Vicebio, a privately held biotechnology company headquartered in London, UK.

With over 25 years of experience in strategic roles, Shona began her career at Ogilvy Paris in 1995 before rising through the ranks in several WPP group entities.