Marketing Report


[Marketing Week] Bob Koigi: Brands, agencies accelerate climate action call with bespoke campaigns

30-11-2023 | 15:06:48
 As the world leaders gather in the United Arab Emirates for the 28th meeting of the Conference of Parties (COP28) brands, ad, PR and marketing agencies have been running campaigns towards climate action.

PubMatic broadens global footprint with the appointment of Franck Lewkowicz as Country Manager, France

29-11-2023 | 06:36:23
Franck comes to PubMatic with over 20 years’ experience in media and advertising in various leadership roles in sales and client services.

GroupM appoints Alexandra Chabanne to lead France operations

07-11-2023 | 09:17:27
Chabanne will focus on the ongoing transformation of GroupM France by capitalizing on the value GroupM brings to advertisers, across the entire media investment landscape. 

MiQ acquires French Media Governance MarTech Company Grasp

06-11-2023 | 15:03:19
This marks MiQ’s third significant financial investment to date, as part of its long-standing commitment to making the digital advertising ecosystem and experience better for all advertisers.

Paris-based startup Hivebrite secures $37m to expand global community engagement platform

25-10-2023 | 14:44:00
Hivebrite, a community management platform, has raised a $37 million Series B funding round. This latest funding highlights the growing demand for Hivebrite’s product and its leadership in the community-building industry.

Azerion acquires digital advertising tech firm Hawk

23-10-2023 | 12:15:00
Together, the companies will provide advertisers and agencies with easy access to large audiences in emerging areas such as digital out of home, audio, connected TV (CTV) and hyperlocal through a single, omni-channel buying platform.

WPP opens new campus in Paris

29-09-2023 | 09:38:09
The WPP Paris Campus has been designed to accommodate evolving work styles and promote innovation.

French startup Teale secures €10m to become the European leader in mental health

04-09-2023 | 12:56:00
Parisian Digital mental health platform Teale, has raised €10 million second round of funding in Series A, to provide mental health benefits to employees and employers, promoting workplace well-being.

French clinical-stage biotech Abivax secures €75 million for product development

31-08-2023 | 16:30:00
The funds raised will support the continued development of its lead drug candidate, Obefazimod, as a treatment for ulcerative colitis and other chronic inflammatory diseases

[Marketing Week] Bob Koigi: Towards sustainable advertising

08-06-2023 | 15:15:00
As calls for brands to embrace sustainability in their operations grow, the advertising industry has stepped up its resolve.

Automotive firm Doyen Auto accelerates its digitalization with iO

05-04-2023 | 17:15:38
Following a tender involving several agencies, Doyen Auto has chosen the experts of iO to accelerate its digital marketing and its different networks.

[Startup Interview] Julien Morin, CEO, Wiboot, France

09-03-2023 | 18:27:30
Wiboot is a French-based startup that combines IOT and AI different stacks in a single integrated platform, allowing professionals to create rapidly their application and maximize their return on investment.  

France Télévisions, M6 and TF1 groups announce the liquidation of SALTO

16-02-2023 | 11:00:00
Launched on 20th October 2020, SALTO has currently near one million subscribers, who have signed up for an offer that combines the best of French drama with iconic daily shows and exclusive all-new programmes.

Nielsen launches Ad intel service in France

08-02-2023 | 12:45:00
Nielsen’s Ad Intel service provides detailed advertiser-level media spend and creative information enabling advertisers, agencies, publishers and ad platforms to monitor ad activity across TV, radio, digital, social, print, out of home and cinema.

TotalEnergies and Air France-KLM sign agreement to supply sustainable aviation fuel for 10 years

06-12-2022 | 11:48:58
This sustainable aviation fuel will be produced by TotalEnergies at its biorefineries. It will be made available to Air France-KLM Group’s airlines, mainly for flights departing from France (in accordance with French legislation) and the Netherlands.

[Marketing Week] Bob Koigi: The rise and rise of social media advertising

01-12-2022 | 12:45:00
Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market.

Nathalie Pons appointed Chief Impact Officer at Havas Village France

30-11-2022 | 16:35:26
Previously Deputy General Manager in charge of engagement at Havas Paris, Nathalie’s task will be to steer the joint strategy across all entities, both media and creative, of using societal and environmental impact to drive performance.

[Marketing Week] Investing in ethical and responsible advertising

24-11-2022 | 16:52:00
As consumers increasingly complain about growing misinformation, brands are heightening interventions meant to protect their long-term brand values and their short-term business results.

[Marketing Week] Bob Koigi: The battle for brand value

09-11-2022 | 15:15:00
While financial markets have shown significant swings over the last few years, the value of the world's strongest brands have steadily increased driving customer choice, loyalty and margins.

Bostik opens Ideal Work showroom in Paris, France

31-10-2022 | 11:58:00
Bostik, the adhesives segment of Arkema, announced the opening of the Paris showroom of Ideal Work, an Italian specialist in high-added value decorative flooring technologies, which the Group acquired in 2020.

Paramount+ announces expansion into France and Germany

26-10-2022 | 14:29:09
Paramount+, the global streaming service from Paramount Global has announced that the service will arrive in France on December 1, followed by Germany, Austria and Switzerland on December 8.