Palladium Hotel Group appoints FINN Partners for global PR

Palladium Hotel Group has selected FINN Partners as its retained agency to handle global corporate communications and UK consumer media relations. The partnership will see FINN Partners collaborate with Palladium’s in-house teams across Spain and the Americas to deliver integrated PR and communications strategies.

The agency will provide research-driven brand awareness, corporate and consumer communications, digital amplification, event support, new hotel launches, partnerships, and thought leadership initiatives across key markets.

Expanding presence in luxury and lifestyle hospitality

Founded over 50 years ago with its first property in Ibiza, Palladium Hotel Group now operates more than 40 hotels and 13,000 rooms across eight countries, including Spain, Mexico, Dominican Republic, Jamaica, Italy, Brazil, the USA, and UAE. Its portfolio includes eight brands, such as , , , and .

The group has an ambitious expansion plan, with thirteen openings between 2026 and 2029 in destinations including Vietnam, New York, Barcelona, Ibiza, Venice, and the UAE. Four properties are scheduled to open in 2026: The Site Hotel Ibiza, BLESS Hotel Barcelona, Only YOU Hotel New York, and Palladium Hotel Peñíscola.

Agency collaboration to support growth

Amy Skelding, Managing Partner – UK Travel Practice, FINN Partners: "We are incredibly proud to have been selected to represent Palladium Hotel Group, combining expertise from our award-winning teams across travel, corporate and intelligence, meaning we will be able to deliver on all aspects of Palladium’s forward-thinking brief. Working closely with the talented in-house team, we look forward to elevating Palladium Hotel Group’s global reputation, drive meaningful storytelling across key markets, and support the innovation and ambition that continue to define its growth worldwide."

Inma Quirante, Corporate Communications & Sr. PR Manager, Palladium Hotel Group: "The pitch was a competitive process and the proposals we received were of a very high calibre. FINN Partners was selected as our new agency for both the global corporate comms and the UK PR retainer after demonstrating creative and critical thinking which will support our ambitious expansion plans as we open new hotels and destination concepts in the coming years."

The account will be led by Kylie Bawden, Partner, UK Travel Practice at FINN Partners. The agency’s UK travel portfolio also includes destinations and brands such as Belize, Greater Palm Springs, Orlando, Iceland, The Bahamas, Intrepid, Accor, and Travelzoo.

www.finnpartners.com

www.palladiumhotelgroup.com

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