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Running across Australia and New Zealand, the campaign focuses on the work that continues outside daylight, often unseen but relied on by everyone.

The campaign, featuring more than 30 high-traffic locations and hundreds of placements throughout the city and key travel gateways, will run throughout the Games, with select installations remaining until the end of March after the Paralympics.

The system is aimed at agencies, marketing teams, studios, and enterprise organizations seeking to scale output while maintaining quality and consistency.

The study, conducted with OM Media Trials, explores how audiences respond to brand messages appearing alongside AI-created videos and imagery.

Culture-focused creative agency MEL will act as lead partner within the integrated agency team. The agency will develop insights-driven strategy, creative work, and social content for the brand.

The move adds an experienced creative leader to the agency as it continues its collaboration with one of the world’s largest beverage companies.

With the launch of TikTok Live and multi-platform livestream productions, Scrambled is expanding its offering to help brands move from passive reach to real time participation.

The European Marketing Confederation (EMC) has announced the finalists for the European Marketer of the Year Award 2026.

In African creative industries in 2026, that question has instructive answers. They’re economic, not symbolic. And they’re being written by women.

Social media may be marketing’s most visible function but the professionals behind it are stretched thin.

The partnership follows a competitive pitch and combines centralized strategic oversight with local market expertise across Germany, Italy, Poland, Spain, and the UK.

The move will expand Havas Play’s capabilities, enhancing the network’s ability to deliver creator-driven content, live activations, and culturally relevant experiences in music, sport, gaming, fashion, and lifestyle.

The campaign centers on a short film, Making the Blue Ridge Parkway Possible, which documents the efforts of crews maintaining the 469-mile Parkway across North Carolina and Virginia.

The campaign combines humor, visual storytelling, and clever misdirection to engage viewers while highlighting the app’s variety.

The partnership positions the recently launched global social specialist arm of VCCP Group as the brand’s dedicated social and influencer agency in the UK.

The festival selected UNLESS Collective as the partner and manufacturer for the inaugural edition.

The partnership covers brands including ALDO, Sperry, G.H.Bass and Call It Spring and aims to support growth across the group’s global digital commerce operations.

The agreement follows a trial period and will see Multiply’s tools integrated into the daily workflows of several agencies within the network.

The entertainment company will lead the brand’s global social media strategy with the goal of doubling Care Bears’ followers across major platforms within the next 12 mont

Findings indicate that while creative autonomy has increased in many roles, staffing levels, recognition and sustainable workloads have not kept pace with expanding expectations.

Brand loyalty, purchasing decisions, and customer expectations are often formed long before a potential buyer visits a company website.