EMC announces finalists for European Marketer of the Year

The European Marketing Confederation (EMC) has announced the finalists for the European Marketer of the Year Award 2026. Ten marketers from different European countries have been selected for the next stage of the competition.

The winner will be announced on April 23 in Vilnius during the LIMA Award ceremony.

National marketing champions

In many European countries, a national marketing award is presented each year to a marketing professional who has distinguished themselves through strategic work and demonstrable results. These national winners can then be nominated for the European title.

Marketing organizations from across Europe submitted their national marketing champions. Based on these nominations, a shortlist of 10 candidates has been compiled.

Jury interviews will determine the winner

A professional jury will conduct interviews with the selected candidates and subsequently choose the European Marketer of the Year 2026.

According to the European Marketing Confederation, the nominees stand out for their strategic approach, results-driven mindset, and their contribution to the sustainable growth of organizations.

Finalists

The finalists for the European Marketer of the Year 2026 are (in random order):

Stijn Mentrop-Hulisan, McDonald’s (Germany)
Laurence Herbeert, Puratos (Belgium)
Ádám Mérő, Coca-Cola (Hungary)
Orla Mitchell, WaterWipes (Ireland)
Vaida Jurkoniene, Telia (Lithuania)
Sergio Leal, former McDonald’s (Portugal)
César Romera, Kyndryl (Spain)
Carolina Eggertsson, Tele2 (Sweden)
Marco Greco, Ochsner Sport (Switzerland)
Werner Lampert, Werner Lampert Beratung (Austria)

According to EMC, the shortlist demonstrates how marketers, through a strategic and customer-focused approach, contribute to the competitiveness and sustainable growth of organizations, both within Europe and beyond.

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