Marketing Report


Pepsi and UEFA pick rockstar Lenny Kravitz for the league final show

17-05-2024 | 08:36:52
This is the eighth year that Pepsi and UEFA will mark the final with its eagerly anticipated curtain raiser, and the event is set to be an unforgettable experience just minutes ahead of the biggest final in the club football calendar.

Global investment manager Investcorp closes at $570m oversubscribed Tech Fund V

15-05-2024 | 10:37:00
Investcorp, a global alternative investment firm, announced the final closing of its Investcorp Technology Partners V (ITP V) fund at $570 million in total commitments.

Edelman appoints Marie Claire Maalouf as EMEA Chief Creative Officer

30-04-2024 | 09:37:56
In her role as EMEA Chief Creative Officer, Marie will lead creative across 13 markets with the mission to create original, impactful, and effective work across Edelman’s specialisms.

Transparency is the largest obstacle for Connected TV advertising in Europe, report

29-04-2024 | 11:16:00
Amid fast-growing interest and investment in Connected TV (CTV) across the UK and Europe, a new report reveals that CTV advertising is still struggling with a lack of transparency and a need for quality verification.

Palex and Duomed join forces to create first pan-European medtech distribution platform

25-04-2024 | 08:54:00
Palex Medical has announced the execution of a put option agreement for the contemplated acquisition of Duomed.

Helsinki-based Basemark raises €22m to make driving safer with augmented reality

11-04-2024 | 12:31:00
Basemark, the provider of automotive augmented reality (AR) software that enables original equipment manufacturers (OEMs) to develop AR applications for their cars, has raised €22 million in series B funding.

IAB Europe unveils mapping of greenhouse gas estimation solutions in digital advertising

05-04-2024 | 07:35:00
The mapping presents the range of emissions models currently available and provides an understanding of how they may differ and why they may arrive at varying estimates.

Stockholm-based AI startup Buddywise raises €3.5m seed funding to prevent workplace accidents in Europe

26-03-2024 | 11:09:00
Stockholm-based Buddywise, the platform transforming workplace safety with AI across Europe, has announced a €3.5 million seed round.

Mediahuis, business leaders urge EU to set a greenhouse gas reduction target of at least 90 per cent by 2040

26-03-2024 | 08:41:00
Businesses and investors emphasize that a robust target will lead to economic opportunities and competitive advantages while increasing energy security for citizens and businesses.

Autonomo secures £2m funding, kickstarts expansion in UK and throughout Europe

18-03-2024 | 11:59:00
Autonomo, the startup behind checkout-free software that enables retailers to convert existing stores into a cashierless shopping experience, has closed a £2 million seed funding round.

European auto parts distributor Doyen Auto taps blended agency iO to optimize its online presence

15-03-2024 | 08:04:49
The brand's corporate platform will be the first to launch in April 2024. It will offer a personalized user experience to potential customers, clients, journalists, and job seekers. 

Insurtech startup Embea raises €4m seed funding to build pan-European embedded life insurance platform

08-03-2024 | 09:47:00
Embea, a pioneer in Embedded Insurance, has completed its seed funding round, raising a total of €4 million. The round was led by Atlantic Labs, a Berlin-based seed fund, and, specialized in investing in European InsurTech startups.

First KitKat using cocoa from the Nestlé Income Accelerator launches in Europe

29-02-2024 | 08:32:43
Nestlé has introduced the first KitKat made with cocoa mass from beans grown by farmer families engaged in the company's income accelerator.

Programmatic investment drives digital advertising market in Europe, report

29-01-2024 | 07:10:00
Notably, 54% of advertisers now allocate over 41% of their digital campaigns to programmatic investment, marking a significant increase from the previous year.

Hadean Ventures closes Hadean Capital II at €144m to invest in life science startups across Europe

21-12-2023 | 16:39:00
European life science fund manager Hadean Ventures has announced the final close of Hadean Capital II at €144 million, substantially above target of €125 million.

IAB Europe unveils guide to improving sustainable business decision-making in the digital ad industry

18-12-2023 | 08:40:00
This initial guide has been created to assist businesses in the digital advertising ecosystem navigate the ever-evolving landscape of sustainability and responsible business practices.

Canon welcomes 62 new creatives to its EMEA Ambassador Programme

13-12-2023 | 13:08:04
Following a rigorous selection process by a panel of industry experts, this year’s intake will play a pivotal role in advancing the programme’s goals.

[Marketing Week] Bob Koigi: Brands, agencies accelerate climate action call with bespoke campaigns

30-11-2023 | 15:06:48
 As the world leaders gather in the United Arab Emirates for the 28th meeting of the Conference of Parties (COP28) brands, ad, PR and marketing agencies have been running campaigns towards climate action.

[Interview] Stéphane Coruble, CEO, RTL AdAlliance

27-11-2023 | 10:19:00
Stéphane Coruble is CEO of RTL AdAlliance. RTL AdAlliance is the international sales organisation of RTL Group. We speak him regarding the upcoming event Future of TV Advertising Global 2023 in London.

Claire Boussagol joins Mediahuis’ news brand EURACTIV as Managing Editor

23-11-2023 | 07:00:00
EURACTIV has the ambition to become the leading medium for EU policy and politics, both in Brussels and in the capitals of Europe.

Volvo Group and CRH agree partnership to accelerate decarbonization

14-11-2023 | 15:18:22
 CRH is targeting a 30% reduction in group-wide emissions by 2030 and to become a net-zero business by 2050. CRH is the leading building materials solutions business in North America and Europe.