Marketing Report


[Interview] Stéphane Coruble, CEO, RTL AdAlliance

27-11-2023 | 10:19:00
Stéphane Coruble is CEO of RTL AdAlliance. RTL AdAlliance is the international sales organisation of RTL Group. We speak him regarding the upcoming event Future of TV Advertising Global 2023 in London.

Programmatic investment drives digital advertising market in Europe, report

24-11-2023 | 07:35:00
Notably, 54% of advertisers now allocate over 41% of their digital campaigns to programmatic investment, marking a significant increase from the previous year.

Claire Boussagol joins Mediahuis’ news brand EURACTIV as Managing Editor

23-11-2023 | 07:00:00
EURACTIV has the ambition to become the leading medium for EU policy and politics, both in Brussels and in the capitals of Europe.

Volvo Group and CRH agree partnership to accelerate decarbonization

14-11-2023 | 15:18:22
 CRH is targeting a 30% reduction in group-wide emissions by 2030 and to become a net-zero business by 2050. CRH is the leading building materials solutions business in North America and Europe.

Aleph Alpha raises over $500m Series B funding to scale European AI development

08-11-2023 | 12:54:00
Heidelberg-based Aleph Alpha, a player in the field of explainable and trustworthy AI, announced the successful signing of its Series B financing round.

Dentsu partners with ‘Girl Up’ to advance gender justice worldwide

03-11-2023 | 08:57:45
The partnership supports dentsu’s strategic long-term vision for gender balance and bringing future talent into the organisation and wider industry.

Web3 Pro closes new funding round in further sign of digital ads upheaval

27-10-2023 | 07:47:00
Web3 Pro, a MarTech SaaS company built around targeted opt-in marketing, closed a substantial round of fresh funding from P101, one of the largest European venture investors, bringing the total raised to date to almost $10 million, with a post money valuation of $57 million.

NP Digital opens new office in the Netherlands with Joris Garritsen as Managing Director

26-10-2023 | 13:02:00
NP Digital, a global leader in end-to-end performance marketing, unveils its newest European office in the Netherlands under the leadership of Joris Garritsen as managing director.

German insurtech Getsafe acquires French startup Luko to expand its European presence

18-10-2023 | 10:16:00
Getsafe, Europe’s neo-insurer based in Germany, has entered into an agreement to acquire the German customer base of French insurtech pioneer, Luko.

Mintos launches high-yield Fractional Bonds for retail investors in Europe

17-10-2023 | 12:18:23
Mintos, the largest platform in Europe for investing in loans, has announced the launch of high-yield Fractional Bonds to open up the world of fixed-income securities to retail investors in Europe.

EIF and Swedish fintech Invoier boost European SMEs with €58m financing

17-10-2023 | 11:52:00
The European Investment Fund (EIF) and Swedish fintech company Invoier have signed a guarantee agreement worth up to €58 million to provide small and medium firms (SMEs) and other companies with better access to funding.

CrankTank expands e-Commerce and digital strategy services to Europe to serve U.S. and European brands

10-10-2023 | 13:33:00
CrankTank, a digital marketing and e-commerce strategy agency, has announced the formation of an office in Innsbruck, Austria. The new facility will serve its U.S. brand partners wishing to expand D2C sales success found in North America to their European customers.

European retailers to see double-digit sales increases on Singles Day, nShift

10-10-2023 | 13:16:00
Retailers looking to grow revenues at home and abroad should factor Singles Day (11 November) into their planning for 2023's peak season, nShift says. 

Startup Wise Guys and EBRD launch Growth Ukraine programme

06-10-2023 | 12:49:00
Startup Wise Guys, a long-standing startup accelerator in Europe, announced the launch of Growth Ukraine programme to empower private sector innovative companies and entrepreneurs who are active in Ukraine.

StackAdapt partners with Lead Forensics to empower B2B marketers targeting EMEA and Canadian markets

27-09-2023 | 08:22:26
This integration empowers B2B marketers and ad agencies seeking to reach highly specific audiences within EMEA and Canada in addition to the company’s existing targeting capabilities for the US.

IAB Europe launches council to advance its work on Retail Media in Europe

27-09-2023 | 08:13:00
A recent IAB Europe survey of over 100 Retail Media buyers and sellers found that over two thirds of buyers (70%) think the lack of standards for Retail Media is a barrier to investment.

IAB Europe unveils guide to improving sustainable business decision-making in the digital ad industry

25-09-2023 | 13:42:00
This initial guide has been created to assist businesses in the digital advertising ecosystem navigate the ever-evolving landscape of sustainability and responsible business practices.

Mediahuis invests in recruitment technology company CareerFairy

20-09-2023 | 10:04:59
European media group Mediahuis has invested in CareerFairy, a fast-growing Swiss Recruitment technology scale-up from Zürich, matching students and graduates of European universities with companies that want to reach this young potential.

Blue Road Academy names DEPT as its first global impact partner

13-09-2023 | 10:50:02
DEPT® has been an early supporter of the program, hiring several talented graduates, providing training and office space in multiple countries where Blue Road Academy operates.

iO develops a secure version of ChatGPT: AiO

13-09-2023 | 10:42:49
Blended agency iO combines expertise in marketing, technology, strategy, data, and content — and AI is an indispensable addition to this. The AiO tool is based on popular GPT models but is hosted in a GDPR-compliant environment in Europe — and not through OpenAI's US servers.

Dutch telecom firm United Group appoints Alexandra Delvenakiotis as Group Vice President Corporate Affairs

07-09-2023 | 12:06:00
Alexandra succeeds Dragica Pilipović Chaffey in the role. Dragica has been an integral part of United Group's management team since 2008.