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The code provides a recognised framework for providers and deployers of generative AI systems to meet requirements around the marking and labelling of AI-generated or manipulated content.

Many companies still treat marketing measurement and revenue optimization as separate disciplines.

On the other side, privacy regulations, consent rules and tracking limitations make it harder to see the full path from first impression to final conversion.

Eurobest has also strengthened requirements around factual accuracy, evidence and authorisation for entered work.

The updated terms also remove the initial acquisition fee and store services fee. Apple is also changing commission rates for apps distributed through the App Store, alternative payment systems and alternative distribution channels.

The agency will oversee creative strategy and campaign development across European markets, supporting Haier's brand communications as it enters its next phase of growth.

IAB Europe sets the figures against a backdrop of sluggish economic growth and continued geopolitical pressure.

Titled The Art of Investing, the campaign is designed to communicate AllianceBernstein's investment approach by combining artistic themes with the firm's active investment strategy.

Created with KFC France and developed in partnership with Busterwood, the integrated campaign extends the film beyond cinemas through digital, social media, influencer marketing, out-of-home advertising and in-restaurant activations.

The European CMO of the Year initiative was established by Serviceplan Group, Samsung Ads, The Trade Desk, SevenOneMedia and the University of St. Gallen, with support from a range of industry and media partners.

According to the benchmark, the cost of reaching 1,000 viewers varies by more than 60 times across the locations analysed.