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Its latest study, The Twin Pace Effectiveness Gap, is based on a survey of 375 senior marketers and agency leaders across nine markets in the region.

The win expands Quad’s relationship with the adhesives manufacturer, following the 2025 appointment of creative agency Betty.

The luxury and lifestyle collective will deploy Multiply.co’s AI-powered Creative Operating System across its network of 14 agencies.

Research by Sportingpedia ranks the most followed leagues and tournaments globally, highlighting football’s continued dominance and a close contest between leading domestic competitions.

Sports programming across the five largest subscription video-on-demand platforms increased 52 percent year over year, according to research from Gracenote, the content data division of Nielsen.

The collaboration reflects a broader shift among marketers from campaign-led activity toward long-term franchise and entertainment IP development.

The move consolidates ownership within the Bolloré group structure and increases Compagnie de l’Etoile des Mers’ influence over the communications network.

The campaign signals a strategic reset following a change in ownership and refreshed marketing leadership.

Developed by DAVID London alongside AKQA Paris and WPP Media, the initiative invites public scrutiny rather than polished endorsements.

Developed by Euphoria Creative, the initiative connected live experiences, influencers and digital content under the concept A Summer of Possibilities.

Paul McCaffrey will lead the growth of integrated work across new and existing clients, drawing on the agency’s expertise in earned, social, digital and paid media, alongside strategy and creative services.

Built for use across the group’s 10 agency brands, the proprietary platform aims to help independent agencies deploy technology in a more coordinated way and deliver measurable business outcomes.

Independent agency BarkleyOKRP conceived and led the project in partnership with immersive studio The Gang.

Sam Rihani joins Kantar from wellness start-up Hale, where he served as Interim CEO and prepared the business for expansion, focusing on efficiency, reorganization and scaling.

The combined entity will operate as an independent programmatic solution for brands and agencies in Latin America, bringing together MiQ’s AI-powered platform and Adsmovil’s regional data and activation capabilities.

The data underscores a clear lesson for marketers: emotionally resonant storytelling, consistent brand execution, and relatable characters remain the winning formula for connecting with consumers in high-profile global events.

The initiative positions Serviceplan Group as the first of the world’s largest agency networks to implement AI enterprise-wide for creative workflows.

The move follows a competitive pitch and signals a focus on integrating culture, creativity, and mobility.

The framework aims to guide global brands in assessing platform capabilities and understanding how AI is reshaping the advertising ecosystem.

FINN Partners Germany has expanded its travel and tourism portfolio with two new clients: Cathay Pacific and Visit Orlando. The agency will serve as the communications lead for both brands in Germany.

The campaign signals a broader brand rebuild aimed at repositioning Opendoor as a trusted, seller-friendly platform rather than a home-flipping service.