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The agreement names Havas Health as BrightInsight’s sole global agency partner, combining healthcare strategy and creative services with a compliant digital health platform designed to support patients after prescription.

The framework, available exclusively to ISBA members, responds to rising concerns among advertisers about the impact of AI on consumer trust, authenticity and regulatory compliance.

The changes include executive appointments across product, creative and growth, alongside a new sponsorship agreement tied to the Uncensored CMO podcast.

In a dramatic escalation of the fight for Warner Bros. Discovery (WBD), Paramount Skydance has submitted a revised acquisition proposal, forcing the WBD board to acknowledge that the bid could potentially be superior to its existing agreement with Netflix 

WPP has outlined a multi-year strategy to simplify its structure, integrate its offer and return to organic growth, backed by £500 million in annualised gross cost savings by 2028.

Amsterdam-based creative agency Soursop has developed a global cultural platform for Jumeirah that positions contemporary Arab creativity at the centre of the brand’s international identity.

The independent full-service agency will lead strategy, brand development and campaign creation, with work scheduled to launch in September 2026.

Located at the junction of four major arterial routes, the site reaches around 100,000 motorists each day. The redesigned layout features three roadside screens positioned to maximise visibility at one of the city’s busiest roundabouts.

He succeeds Ronald den Elzen, who will step down after 31 years with the company.

Fitness personality Mr Motivator has launched Bed Bank, a charity addressing bed poverty in the UK, supported by a pro-bono integrated campaign created by Leo UK across film, print and out of home.

Jessica Valin, Managing Director of MikeTeevee Europe, shares how her experience at Germany’s top creative agencies shapes her leadership today.

The agency will deliver a strategic and creative brand growth project across Nomadic’s UK and Ireland portfolio, focusing on sustained sales growth and stronger category positioning.

The campaign positions the ride as a mission to save LEGOLAND from an oncoming asteroid, inviting families to design their own spacecraft before boarding.

Publicis London has launched “Love You Cans”, its first campaign for Foster’s, part of HEINEKEN UK’s lager portfolio.

The collaboration focuses on improving content search, discovery and recommendation through structured metadata and conversational interfaces.

PolyAI, the conversational AI company, has appointed world-renowned chef and entrepreneur Gordon Ramsay as the face of a global brand campaign as the company expands in the United States and strengthens its enterprise presence.

The submission follows a period of engagement after WBD received a seven-day waiver under its merger agreement with Netflix, Inc., allowing it to discuss terms with Paramount.

The rebrand reflects a strategic shift toward clarity and actionable insights for advertisers, agencies, media owners and social platforms.

The agency will manage ASE’s global communications, supporting brand positioning, product launches, earned media and executive visibility.

The agreement integrates Airtory’s product suite — Airtory, Social Display and ADCTV — into ADWEB’s regional infrastructure, aiming to combine programmatic delivery with interactive rich media formats.

Purposeful Relations advises communications and PR teams on AI, technology, data and measurement.