Airtory, ADWEB partner to expand ad tech in Southeast Europe
Airtory, a creative ad technology company, has formed a strategic partnership with Southeast Europe’s premier digital ad-tech agency ADWEB to bring its creative ad technology platforms to brands and agencies across Greece, Cyprus and Romania.
The agreement integrates Airtory’s product suite — Airtory, Social Display and ADCTV — into ADWEB’s regional infrastructure, aiming to combine programmatic delivery with interactive rich media formats.
Expanding creative capabilities in Southeast Europe
The partnership responds to rising demand for rich media formats executed through programmatic channels. Airtory provides more than 450 interactive formats, including Skins, Interscrollers and 3D ads, while ADWEB contributes regional market expertise and premium inventory access.
Social Display enables brands to convert existing social posts from platforms such as Instagram, TikTok and Facebook into display advertising assets for the open web. ADCTV focuses on interactive and shoppable video formats designed for connected TV and OTT environments, supporting VAST and VPAID tags.
Streamlining workflows and performance measurement
According to the companies, the collaboration simplifies campaign execution by consolidating creative production, activation and analytics within ADWEB’s regional set-up. The partners report that Airtory’s formats deliver an average 25 percent increase in engagement compared with standard benchmarks.
Julian Frachtman, Co-Founder and CEO, Airtory: "In 2026, the quality of the ad experience is the ultimate differentiator. By bringing our full suite—Airtory, Social Display, and ADCTV—to the ADWEB ecosystem, we are giving marketers in Greece, Cyprus, and Romania a frictionless path to creative excellence across every digital touchpoint."
Positioning interactive CTV for growth
Spyros Papageorgiou, CEO, ADWEB: "The digital advertising landscape in Southeast Europe is evolving rapidly, and ADWEB's role is to ensure our partners are always ahead of that curve. This partnership with Airtory is a deliberate strategic move — one that gives us a best-in-class creative layer across display, social, and most critically, CTV. Interactive video is no longer a future conversation; it is where premium brand investment is heading right now, and ADCTV positions our clients to capture that shift before their competitors do. We are not simply adding another tool — we are redefining the creative standard for the region."
The partnership takes effect immediately, with Airtory’s platforms now available through ADWEB’s regional offering.
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