Agassi Sports Entertainment names MKTG PR agency

Agassi Sports Entertainment Corp. has appointed MKTG Sports + Entertainment as its public relations agency of record. The agency will manage ASE’s global communications, supporting brand positioning, product launches, earned media and executive visibility.

MKTG Sports + Entertainment is part of dentsu, which operates in more than 140 markets worldwide and offers access to dentsu Sports Analytics, a consultancy specialising in sponsorship valuation, fan intelligence and performance measurement.

Global PR support for racquet sports platform

Stephanie Rudnick, General Manager PR, MKTG: "Our team brings deep experience in tennis through our work on the Billie Jean King Cup, with Tennis Australia and multiple Grand Slams on behalf of brands and partners, alongside decades of working across the world's major sports. We'll be drawing on our networks and our experience to help ensure ASE's stories are heard in the right rooms and on the right platforms. By tapping into the broader MKTG and dentsu Sports Analytics ecosystem, we can pair that reach with world‑class data and insight, so every campaign is grounded in a clear understanding of fans, participants, and partners around the world. It's a privilege to support this world‑class team at such an important moment for the company, and we can't wait to get started."

The agency will operate across the US and Australia, with resources deployed globally as needed. Day-to-day account management will be led by Emmanuel Cavaleri, Public Relations Manager at MKTG in Los Angeles, under Rudnick’s oversight from Sydney.

AI-powered ecosystem for player development

The appointment coincides with ASE’s development of the Agassi Intelligence platform, a digital ecosystem designed to support player development, community engagement and personalised experiences across racquet sports. The platform is expected to offer AI-powered coaching, swing analysis and tailored equipment recommendations, beginning with tennis and expanding into pickleball and padel.

Glenn Lovett, Global Managing Director, dentsu Sports Analytics: "Agassi Sports Entertainment is entering this next chapter with a clear, ambitious vision for the future of racquet sports. With the combined capabilities of dentsu and MKTG, we're proud to support ASE as they prepare to introduce a platform with the potential to reshape how players around the world engage with racquet sport."

Ronald Boreta, Chief Executive Officer, Agassi Sports Entertainment: "We are entering an important phase in our growth as we continue building a technology platform designed to elevate how people learn, train, and connect through racquet sports. MKTG brings strategic communications expertise and global reach that align with our ambitions. This partnership is about building long-term credibility and sustained visibility as we scale."

www.agassisports.com

www.mktg.com