StrawberryFrog lands Woody Creek remit

StrawberryFrog has secured a branding and creative remit for Woody Creek Distillers, aiming to expand the distiller’s market presence, drive product trial and increase sales.

The independent full-service agency will lead strategy, brand development and campaign creation, with work scheduled to launch in September 2026. StrawberryFrog was appointed in January 2026 without a formal pitch.

Building a broader brand platform

Woody Creek Distillers is a women-owned craft distillery based in Basalt, Colorado, near Aspen. The company produces whiskey, vodka and gin using ingredients sourced within 250 miles of its high-altitude distillery. Each product is mashed, distilled and bottled in Colorado.

StrawberryFrog’s remit includes refining the overall marketing strategy, developing a visual identity system and delivering a brand campaign alongside a seasonal or product-focused execution.

Mary Scanlan, CEO, Woody Creek Distillers: "At Woody Creek, we’ve worked hard over the years to develop a culture that’s unique to our brand and we ask that the agencies we work with embody that sensibility. Great work and a shared vision are the reasons we selected StrawberryFrog and we look forward to working with the team."

Extending a distinctive brand story

Woody Creek Distillers has built visibility through advertising featuring William H. Macy, who owns a home in Woody Creek with an attached farm supplying potatoes to the distillery. He became brand ambassador in 2018 and regularly represents the company in media appearances.

In December 2025, the distiller introduced the William H. Macy Reserve Straight Rye Whiskey, aged 10 years, expanding its premium portfolio.

Tyler DeAngelo, Co-Chief Creative Officer, StrawberryFrog: "Woody Creek is an incredibly passionate, innovative and authentic brand that we just love to partner with. They have an undeniable brand story and their people are as genuine and grounded as the soil, the vegetables and the herbs they pull from the Earth to produce their award-winning spirits."

www.woodycreekdistillers.com

www.strawberryfrog.com

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