System1 expands executive team to drive growth

Global marketing research and effectiveness company, System1, has restructured its senior leadership team as it expands its advertising and innovation platforms, Test Your Ad and Test Your Innovation. The changes include executive appointments across product, creative and growth, alongside a new sponsorship agreement tied to the Uncensored CMO podcast.

The company positions the updates as part of its strategy to strengthen its product development, commercial focus and brand presence in global markets.

Leadership changes support platform expansion

Mohan Taylor joins the executive team as Chief Product and Technology Officer. Previously at Tenevos, Mohan Taylor will oversee product and technology strategy as System1 develops AI-enabled tools, following the launch of its Test Your Ad Competitive Edge platform.

Orlando Wood moves from Chief Innovation Officer to Chief Creative Officer. Orlando Wood will continue to direct the company’s creative approach while expanding his remit to include thought leadership and brand strategy across advertising and innovation.

Andrew Tindall has been promoted to Chief Growth Officer – Advertising, joining the executive team from his previous role as SVP of Global Partnerships. Andrew Tindall will lead growth across the advertising proposition while maintaining responsibility for partnerships and thought leadership initiatives, including collaborations with Effie, TikTok and the IPA.

Tristan Findlay, who joined System1 in 2025 as Managing Director of Innovation, becomes Chief Growth Officer – Innovation. Tristan Findlay will oversee the development of the company’s innovation proposition, including product updates, launches and partnerships such as BionicX AI.

Podcast sponsorship marks next phase

System1 will also become the founding sponsor of the award-winning Uncensored CMO podcast as Jon Evans leaves the business to manage the show independently. During seven years at the company, Jon Evans led the launch of the Test Your Ad proposition and oversaw commercial partnerships, new business and the podcast.

Launched in 2019, Uncensored CMO has recorded more than three million downloads. System1’s sponsorship will support continued distribution of its thought leadership, metrics and insights to a global marketing audience.

James Gregory, CEO of System1: "Orlando, Andrew and Tristan have been fundamental to System1's commercial and creative success. Their new roles will enable them to drive our advertising and innovation propositions further forward. I'd also like to welcome Mo to System1 as we continue to invest in and expand our technology and platforms.

"We are also excited for System1 to become the founding sponsor of the Uncensored CMO podcast. Jon and the UCMO team have built an incredible platform for the marketing community and beyond, and we look forward to working together in the next stage of their journey as an independent business."

www.system1group.com

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