Tagresults

The report argues that as artificial intelligence accelerates content production, audiences increasingly seek what it calls Proof of Human.

Kelly Benmussa, Head of Social & Influence at Ogilvy Paris, has risen from Community Manager to leading the agency’s Social & Influence practice.

Following a competitive two-month review, Havas will lead integrated strategy, creative, media and digital efforts across healthcare professional (HCP) and direct-to-consumer (DTC) audiences.

The collaboration aims to help brands optimise media, scale creative output, and maintain brand integrity while personalising experiences across channels.

The initiative uses interactive billboards to guide people toward nearby pubs during the coldest winter nights, turning frosted streets into inviting scenes of warmth and social connection.

The rollout covers nearly 1,400 stores across the UK, aiming to strengthen the brand’s versatility and deliver bold, quick meals.

The campaigns aim to engage audiences while emphasizing the message that when stakes are high, clients should choose a firm with the resources to win.

The agreement provides access to 288 digital screens generating 311 million monthly viewable impressions, representing 32 percent of Ireland’s DOOH market.

Marketing Intelligence Platform Supermetrics has published its 2026 Marketing Data Report, revealing a widening gap between executive pressure to adopt AI and marketing teams’ ability to implement it effectively.

Infant tech company Owlet has named Hannah Cranston Media, HCM, as its public relations agency of record following a competitive review.

Channel 4 has launched Content Creatives+, a development scheme through its training arm 4Skills to support young digital creatives in the North of England as they progress in their careers.

The move gives retail media teams tighter control over budgets, approvals and reporting while centralizing campaign operations.

The projects will focus on key food crops in climate-stressed regions, from prairie restoration in the United States to coffee systems in Ethiopia and drought resilience in Spain.

ELVIS has been appointed as the lead creative agency for National Highways, the government-owned organization responsible for operating, maintaining and improving England’s motorways and major A roads.

The research challenges the growing trend of brands pivoting their entire search strategy toward optimizing for AI tools like ChatGPT, Perplexity, and Microsoft Copilot.

The system is designed to help enterprise brands scale content production while turning operations into a measurable growth engine.

The latest chapter of the award-winning Famous Five series, created with, references GWR’s 1920s publicity campaigns that used myths and legends to promote regional travel

The cinematic effort highlights Bosch’s technological leadership, engineering precision, and real-world performance across its wiper blade portfolio.

Basketball superstarJayson Tatum has begun his return from a 2025 injury, and Amica Mutual Insurance Company is marking the moment with a national campaign titled Back to Zero.

The agreement covers MENA and Türkiye and aims to scale Retail Media operations through shared technology and demand infrastructure.

The appointment strengthens Bastion Aotearoa’s position in the local market after recent structural changes within the group.