VIOOH partners with JCDecaux Ireland for DOOH

VIOOH, the premium global digital out of home (DOOH) supply-side platform, has formed a strategic partnership with JCDecaux Ireland, the outdoor advertising company in the Irish market, to bring premium digital out of home inventory across the Republic of Ireland and Northern Ireland to its global programmatic marketplace.

The agreement provides access to 288 digital screens generating 311 million monthly viewable impressions, representing 32 percent of Ireland’s DOOH market. The network spans roadside, shopping centres and retail environments across major cities and regional locations.

Programmatic access to nationwide inventory

The roadside portfolio delivers 191.6 million monthly impressions through Digipanels, Digipoles, Billboards, Digi48 and Digi96 formats. Mall and shopping centre placements contribute 91.3 million impressions via iVision and MVision screens. Retail environments, including Tesco stores, account for a further 28.1 million monthly impressions with national and city centre coverage.

Coverage includes Dublin, Cork, Limerick, Galway, Waterford, Belfast and Derry, providing advertisers with reach across key urban centres in Ireland.

Gavin Wilson, Global Chief Commercial Officer, VIOOH: "JCDecaux Ireland's diverse network gives advertisers exceptional flexibility to reach audiences across multiple environments, from high-traffic roadside locations to engaged shoppers in retail settings. With nearly a third of Ireland's DOOH market now accessible programmatically through the VIOOH Trading Manager platform, brands can build sophisticated cross-environment campaigns with the targeting precision and real-time optimisation that programmatic delivers. It's a significant opportunity for advertisers looking to activate across Ireland."

Strengthening global DOOH trading

Through VIOOH’s supply-side platform, advertisers can plan and execute campaigns across JCDecaux Ireland’s network with advanced targeting and real-time optimisation. The integration also supports alignment with broader international DOOH strategies.

Pat Mannion, Commercial Director, JCDecaux Ireland: "This partnership with VIOOH represents an important evolution in how advertisers can access our premium DOOH inventory. VIOOH's programmatic platform opens our network to a global marketplace of buyers, bringing advanced targeting capabilities and campaign flexibility to our roadside, retail and shopping environments. Advertisers can now plan and execute campaigns across Ireland with greater efficiency and precision than ever before."

The partnership increases the share of Ireland’s digital out of home market accessible via VIOOH’s programmatic infrastructure, positioning the platform as a central route for cross-environment activation in the country.

www.viooh.com

www.jcdecaux.ie

Follow Marketing Report on LinkedIn