DEPT launches AI-powered global content engine

Global marketing and technology services company DEPT has unveiled DEPT Studios, an AI-powered content platform developed in strategic partnership with Adobe. The system is designed to help enterprise brands scale content production while turning operations into a measurable growth engine.

DEPT Studios integrates Adobe GenStudio solutions, including Adobe Firefly Services, Adobe Experience Manager Assets, Adobe Workfront, Adobe Express and Frame.io, creating an always-on operating system for global enterprises facing high-volume, high-velocity content demands.

Scaling content with AI and human expertise

With a 50/50 technology-marketing model, DEPT combines engineering depth and creative craft to streamline workflows, automate repetitive production, and enable personalization at scale across complex customer segments. The platform currently supports more than 25 enterprise brands, including eBay, Uber, and Google.

Adam Jewson, SVP, Head of Global Studios at DEPT: "The best creative teams we work with share one thing: the ambition to do more than production capacity allows. DEPT Studios changes that equation, and Adobe's platform is what makes it work at a global scale."

Performance outcomes demonstrate scale

DEPT Studios’ proprietary follow-the-sun production model has allowed one global client to deliver personalized CRM content across dozens of markets, reducing campaign rollout time by 90 percent, increasing output by 75 percent, cutting production costs by 50 percent, and eliminating errors — generating significant incremental revenue.

Alison Webster, VP of Strategic Partnership Program at Adobe: "Brands expect content demands to grow 5x by 2027, driven by a consumer that is most responsive to experiences that are highly personalized. DEPT and Adobe are delivering an integrated solution to address this challenge, activating AI to optimize content supply chains and streamline workflows, enabling teams to move faster and deliver better customer engagement."

DEPT Studios combines creative craft with engineering systems, workflows, and integrations to give marketing teams confidence to test, iterate, and scale content globally without bottlenecks. The platform employs over 500 specialists across 10 global locations and plans to add 50 new roles in early 2026 to meet rising client demand.

www.deptagency.com

www.adobe.com

Follow Marketing Report on LinkedIn