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The shift highlights a growing divide between technology platforms that monetize audience attention and traditional brands that must pay to reach consumers.

The creative draws on the precision of a Formula 1 pit stop, reimagining the process to prepare the vehicles for off-road adventures.

The partnership reflects a shift towards treating the website as an evolving digital product rather than a static online destination.

Short-form videos and influencer content are emerging as key drivers of this transition, according to DoubleVerify’s 2026 Global Insights Report.

Hello Monday has spent 20 years producing experimental digital work for brands including LEGO, Bang & Olufsen, Google and Strava.

The report is based on responses from 54 senior marketing professionals representing 46 of the world’s largest brand owners, with a combined advertising spend of $93 billion.

DEPT’s early tests found that conversational ad copy performed better than conventional search copy. The strongest examples acknowledged the user’s situation and connected the product to the need being discussed.

AI is helping people compare options, pressure-test preferences, and decide which brands deserve a closer look.

Everyday consumers are the most trusted creator group, followed by professional reviewers and subject-matter experts.

DEPT® translated these elements into a digital experience intended to reflect the brand’s focus on craftsmanship, materials and design.

The previous system made even minor schedule changes time-consuming, requiring manual workarounds and duplicated updates across static pages.

DEPT will lead search engine marketing, programmatic media and SEO, connecting AFC’s national marketing strategy with execution at market and clinic level.

Depending on whose numbers you use, between 70% and 85% of new consumer packaged goods fail within two years of launch.

The Copenhagen office has between 120 and 150 employees, with a smaller office in Aarhus. “From here, we are essentially taking on the Nordics. The focus is mainly on Denmark. We also work with clients in Norway and Sweden.”

The move allows U.S. organisations to access Google’s enterprise advertising, analytics and measurement solutions alongside DEPT’s expertise in artificial intelligence (AI), data, media and technology.

As Vice President of Clients at DEPT, Barbara Bijlard brings more than a decade of agency experience to one of the industry's fastest-growing digital agencies.

Bijlard joins from ACE, where she served as Managing Director, and will be responsible for strengthening existing client relationships and driving new business growth in the Netherlands.

In this interview, he explains how he plans to raise creative standards, harness AI and data without losing human judgment, and help DEPT deliver work that travels globally while staying locally relevant.