DEPT partners with Arcadis on AI-powered website
The platform aims to help clients find relevant information and expertise more efficiently while giving Arcadis greater insight into audience behaviour and opportunities for growth.
DEPT, The Growth Invention Company, has partnered with global design and consultancy firm Arcadis to transform its website into an intelligent digital platform designed to improve information discovery, generate demand and attract talent.
The partnership reflects a shift towards treating the website as an evolving digital product rather than a static online destination.
DEPT and Arcadis develop an AI-powered platform
The platform combines AI-powered search, enhanced audience insights and a content operating model designed to help Arcadis understand what clients are looking for, how they interact with its content and where new opportunities emerge.
Robyn Gillrie, Global Market Development Director, Arcadis: "From the outset, the ambition was to create more than a website. We wanted to apply imagination to a challenge many businesses face: making it easier for clients to quickly find the information and expertise they need, exactly when they need it. The new platform provides clients with a digital experience that enables them to learn quicker and move faster, turning digital engagement into stronger growth opportunities. Our new website now connects the audiences we serve to the depth and breadth of Arcadis expertise and support."
Arcadis uses data to improve digital performance
Since launch, the platform has generated qualified leads and delivered measurable improvements in performance and discoverability, according to the companies. The results highlight the role of data-driven digital experiences in connecting audiences with relevant services and expertise.
The project also introduced governance models, workflows and content operations that enable teams across Arcadis' global organisation to manage and develop the platform over time. These processes are intended to support continuous improvement and help the website evolve alongside the business.
DEPT focuses on digital transformation and growth
Carryn Quibell, Americas CEO, DEPT: "Too many enterprise websites function as digital brochures. Together with Arcadis, we set out to build a platform that doesn’t just describe the business. It actively supports its growth. By combining AI, data, and a product mindset, Arcadis now has a digital experience that can evolve as quickly as the business itself."
The partnership adds to DEPT's work with global organisations seeking to modernise customer experiences, improve the value of their digital ecosystems and accelerate growth through technology.
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