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SEGA boosts ad efficiency with automation
The rollout covers the US, UK, France, Germany, Italy, Spain and Australia, helping SEGA scale campaigns while maintaining brand consistency.
Wise Up PR wins Lite Coms brief
The account will include support for product announcements, corporate communications and campaigns designed to raise the profile of Lite Coms' leadership team within the defence and government sectors.
[Interview] Barbara Bijlard, VP of clients, DEPT
As Vice President of Clients at DEPT, Barbara Bijlard brings more than a decade of agency experience to one of the industry's fastest-growing digital agencies.
WPP Media wins SharkNinja India media account
The agency will develop a full-funnel media strategy that combines data, technology and creative planning to strengthen consumer engagement and support SharkNinja APAC's growth objectives in India.
Stagwell acquires Adobe consultancy QStrauss
QStrauss works with brands including Walmart, BBVA, Santander, Grupo Salinas, OXXO and Bimbo, helping organisations implement Adobe platforms and optimise business processes.
Katt Williams helps TextNow rewrite mobile rules
Developed by Burrell Communications, the campaign challenges conventional mobile contracts and positions TextNow as a flexible option for consumers seeking greater control over how they pay for wireless services.
[Vacancy] Dentsu Creative Amsterdam has a position for a Designer
Dentsu Creative Amsterdam is directly looking for Designer - Full-time · Amsterdam
[Column] Julian Dawkins: GenAI is no longer theoretical
Organisations want to know what is working, what is not, and where investment is translating into tangible results.
Motion Sickness wins global Halter remit
Halter has established itself as one of New Zealand's fastest-growing technology companies through its virtual fencing and livestock management platform.
Brave Bison in talks to buy System1
The proposed deal remains at an early stage, with no certainty that a formal offer will be made.
Stagwell wins Haier Europe creative account
The agency will oversee creative strategy and campaign development across European markets, supporting Haier's brand communications as it enters its next phase of growth.
Samsung Australia awards media account to Publicis Groupe
The appointment aligns Samsung Australia's media operations with the company's global agency structure, where Publicis Groupe already serves as the media agency of record across many international markets.
Stagwell wins IBM creative account
The agencies will operate as a unified team to develop IBM's Let's Create Smarter Business campaign across multiple channels and international markets.
Wise Up PR secures SPARC AI agency brief
The brief includes media relations, thought leadership and executive profiling, building on Wise Up PR's experience working with companies in the defence technology, aerospace and national security sectors.
Publicis and EE showcase power of 5G+ connectivity
The campaign, titled Get the Edge, launches with a television advertisement created by Saatchi & Saatchi and forms part of a wider cross-channel initiative spanning broadcast, digital, outdoor, audio, cinema and retail environments.
WPP and AWS sign multi-year AI agreement
WPP Enterprise Solutions, WPP’s business transformation division, will combine its engineering and customer experience capabilities with AWS’s AI infrastructure and services.
Synechron appoints Grey London as global agency
The new partnership will see Grey London develop a platform intended to improve brand consistency and visibility across out-of-home advertising, digital channels and major industry events.
Vodafone expands vision beyond coverage
At the centre of the campaign is a 60-second film that follows a series of everyday characters using connectivity in different ways, illustrating how improved network coverage can support work, entertainment and daily life across the country.
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