Marketing Report


Globant acquires creative agency GUT

29-11-2023 | 06:44:28
Globant, a digitally native company focused on reinventing businesses through innovative technology solutions, has announced the acquisition of a majority stake in GUT, an independent creative agency, to strengthen and grow Globant's creative capabilities.

Dallas Stars tap Nielsen for local TV measurement

29-11-2023 | 06:31:59
As part of the agreement, the Dallas Stars will utilize Nielsen’s Local TV measurement and Nielsen Local TV View (NLTV) for accurate measurement of who is viewing the games at a local level.

Deloitte and IBM collaborate to help organizations accelerate sustainability outcomes

28-11-2023 | 07:15:00
Through the collaboration, clients can leverage multiple IBM solutions and can integrate data from the IBM Envizi ESG Suite with Deloitte’s GreenLight Solution.

Leonardo.Ai generates 700 million ai images in less than a year on AWS

28-11-2023 | 07:05:00
Amazon Web Services (AWS), an company, has announced that Leonardo.Ai, an Australian generative artificial intelligence (generative AI) content production platform, is creating 4.5 million new images daily on the world’s most comprehensive and broadly adopted cloud.

DoubleVerify and Locala sign strategic global partnership to optimize attention measurement

27-11-2023 | 08:33:02
This collaboration will see Locala benefit from DV’s Authentic AttentionⓇ measurement solution, Authentic Ad™️ features for media quality, and cutting-edge innovations and detection methods from DV’s Fraud Lab.

Locala recognized among the top 10 ad management solutions providers in Europe 2023

27-11-2023 | 08:26:05
The prestigious recognition comes as the industry witnesses a surge in innovative technologies reshaping the future of media and marketing.

[Column] Michiel Frackers: Five conclusions after the chaos at OpenAI

27-11-2023 | 06:05:00
A few days after the royal drama at OpenAI, let's try to look past the ruins of this company whose brains, Chief Scientist Ilya Sutskever , have said it could herald the downfall of the world. 

Hivestack launches an industry platform for curated deals in DOOH

23-11-2023 | 07:15:00
Hivestack Curate provides a unique opportunity that puts buyers in the driver's seat to create tailored, transparent, customized deals.

Media company Wavemaker appoints Chris Worsley as Global Performance Lead

22-11-2023 | 07:15:00
Reporting to Anna Hickey, Global Consultancy Lead and Global Client President at Wavemaker and Sargi Mann, Global Practices Leader at GroupM Nexus, Worsley will be based in London. 

eBay and Amazon collect the most user data among Android shopping apps, report

22-11-2023 | 07:05:00
eBay gathers 28 data points, while Amazon collects 25 data points spanning 11 data types, including personal, financial, and location data.

Why startups should internationalize: The role of governments and public institutions, Plug and Play

21-11-2023 | 14:18:00
In the current interconnected global economy, startups are powerfully driving innovation and energizing the entrepreneurial paradigm.

Glencoco raises $3m to build a marketplace where B2B companies exchange leads for bounties

21-11-2023 | 14:14:00
Glencoco, a marketplace that connects companies with business development consultants to generate qualified opportunities, announced its coming out of stealth alongside $3 million in capital led by Felicis and Crossbeam.

Lightspeed Faction launches $285m venture fund to support blockchain startups

21-11-2023 | 14:11:00
Lightspeed Faction, a blockchain-focused venture capital firm, announced the launch of its inaugural $285 million venture fund.

Mediahuis acquires navigation app RouteYou

21-11-2023 | 07:17:00
European media group Mediahuis has taken over the Belgian RouteYou. RouteYou is a navigation platform designed to discover, plan and share routes optimized for various outdoor activities such as walking, hiking, cycling and more.

Infosys launches new sonic identity to reinforce its brand purpose

20-11-2023 | 09:50:00
Infosys, a global player in next-generation digital services and consulting, has unveiled its sonic brand identity, the auditory equivalent of its blue visual identity and logo.

LG Ad Solutions inks deal with Affinity to boost Connected TV measurements

20-11-2023 | 09:48:00
This closed-loop CTV ad targeting and measurement solution is uniquely designed to utilize purchase data for reaching the right audiences in CTV environments while also measuring campaign impact on increasing customer spend.

ReBid adds Amazon and TikTok Ads to its Unified Madtech Intelligence Platform

20-11-2023 | 09:42:00
ReBid, the unified Madtech Intelligence platform, has announced the integration of Amazon Ads and TikTok Ads, enabling customers to activate, manage and get unified reporting and dashboard across multiple search, social, programmatic and commerce ad platforms.

Loop Media migrates its platform infrastructure to Amazon Web Services

20-11-2023 | 09:37:00
The company leveraged the AWS Startups program, which focuses on helping startups succeed by offering a broad range of infrastructure services, programs, and events to support startups as they launch, grow, and scale.

AdCellerant introduces new addressable streaming tv product with precise targeting and reach

20-11-2023 | 09:34:00
AdCellerant 's Addressable Streaming TV product is set to reshape how businesses connect with their target audience, maximizing the return on their investment (ROI) for every advertising dollar spent.

InMobi launches solution to enhance consent management for publishers

17-11-2023 | 07:45:57
 This solution—the most robust for mobile publishers—follows the strategic acquisition of the Choice CMP from Quantcast.

Omnicom receives first-mover access to generative AI by Getty Images

16-11-2023 | 15:03:35
The new tool pairs Getty Images’ best in class creative content with the latest AI technology for a commercially safe and legally indemnified generative AI tool.