SUSE selects FINN Partners for North America PR

The agency will handle media relations, thought leadership, executive visibility and strategic storytelling across SUSE’s portfolio.

SUSE has appointed FINN Partners as its public relations agency of record in North America, tasking the agency with supporting communications around enterprise technology, AI, cloud infrastructure and cybersecurity.

The appointment follows a competitive review in which FINN Partners was selected for its enterprise technology expertise and experience translating complex technical topics into business-focused storytelling. The agency will support SUSE’s global communications strategy across North America.

FINN Partners to support SUSE communications

Margaret Dawson, Chief Marketing Officer, SUSE: "At a time when organizations worldwide are rethinking resilience, digital sovereignty and AI strategy, we need a communications partner that understands both the technical and geopolitical forces shaping the industry. FINN Partners understands the evolving enterprise landscape, works in the trenches, and has a deep roster of business and technical media relationships to amplify our story and the SUSE brand throughout North America."

Focus on AI, resilience and digital sovereignty

The partnership will focus on communications around issues shaping enterprise IT, including AI adoption, operational resilience and digital sovereignty.

Karli Barokas, Managing Partner, FINN Partners: "For decades, SUSE has built a reputation as one of the most respected and trusted names in enterprise open source. As enterprises navigate the intersection of AI adoption, operational resilience and digital sovereignty, we’re eager to help SUSE showcase how open, secure, and interoperable technologies are foundational to the future of enterprise IT."

www.suse.com

www.finnpartners.com

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