ADvendio expands retail media with Criteo

Omnichannel advertising management platform ADvendio has integrated with Criteo, the global platform connecting the commerce ecosystem, to enable retailers to manage Sponsored Product campaigns directly within its omnichannel advertising platform. The move gives retail media teams tighter control over budgets, approvals and reporting while centralizing campaign operations.

The integration allows retailers to oversee inventory and revenue streams in one system as they expand their retail media offerings and onboard additional channels.

Improving control and automation in retail media

Angus Dowie, Global Head of Sales, ADvendio: "Criteo is one of the world's most used and respected retail media platforms, and as retailers increasingly onboard new channels and scale up their retail media suite, ensuring revenue transparency and workflow automation become more important than ever. By integrating with Criteo, ADvendio enables retailers to maintain a central view of all inventory and revenue, whilst bringing more automation to sponsored product activity. This reduces manual work, and improves budget control and performance visibility. It's an essential cog in delivering a full omnichannel advertising approach."

Through the integration, retailers and media sales teams can import advertiser, retailer and product data from Criteo into ADvendio, aligning campaign setup with Criteo’s data model. The system also introduces automated approval workflows and centralised balance management to reduce manual trafficking and order adjustments.

Real-time budgets and performance visibility

Retailers can track and synchronise campaign budgets in real time, with funds deducted automatically as impressions or clicks are delivered. The platform supports reporting on standard delivery metrics such as impressions and clicks, as well as configurable KPIs including return on ad spend.

The integration also includes built-in OAuth authentication, allowing teams to connect Criteo accounts without developer support.

Sherry Smith, President, Retail Media, Criteo: "Criteo is committed to empowering retailers with the technology they need to grow their media businesses. Our integration with ADvendio brings new levels of automation and transparency to Sponsored Product campaigns, helping retailers deliver more efficient operations and stronger outcomes for their brand partners."

Expanding omnichannel execution

The Criteo integration adds to ADvendio’s existing connections with platforms including Google Ad Manager, Meta and The Trade Desk. ADvendio positions these integrations as part of a broader effort to unify direct and programmatic campaign execution for retailers.

The Criteo integration is now available within the ADvendio platform, with retailers able to activate the connection and manage Sponsored Product campaigns through a single interface.

www.advendio.com

www.criteo.com

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