Marketing Report


Skai unveils full-funnel, omnichannel solution for commerce media advertisers

12-04-2024 | 07:35:00
As retail media grows beyond the virtual walls of retailer websites, advertisers are no longer limiting themselves to onsite ad placements.

Deliveroo partners with Rokt to expand retail media offerings

08-04-2024 | 07:40:00
Deliveroo has been building its retail media network since launching its advertising platform in 2021, supporting its restaurant partners to reach more customers on the platform. 

PubMatic announces Instacart ads integration to leverage retail media data across CTV

04-04-2024 | 09:23:11
Mars will be one of the first brands to activate Instacart’s retail media data with PubMatic via deal ID for CTV and premium video campaigns to enhance their advertising ROI.

Retail media is a top advertising channel with 81 per cent marketer approval in US, report

02-04-2024 | 10:00:00
Retail media is experiencing exponential growth, with many retailers creating their own networks as an added revenue channel and brands increasing spending due to strong opportunities and ROI. 

VML partners with CommerceIQ for unified AI-Intelligence platform

20-03-2024 | 10:03:14
Building on the agency’s unmatched end-to-end creative commerce capabilities, this partnership allows for the exchange of insights across the providers to improve a brand’s experience within eRetail environments globally.

ADvendio accelerates U.S. retail media expansion

21-02-2024 | 08:44:00
ADvendio, the omnichannel retail media advertising platform, will accelerate its U.S. growth as it posts a 150% increase in global retail media revenues.

Point pickup selects InMobi Commerce to power ad monetization across grocery partners

20-02-2024 | 09:45:00
InMobi Commerce will deliver an industry-first product discovery and monetization solution to Point Pickup’s grocery retail partners helping maximize their media-derived revenues while engaging and inspiring shoppers.

GroupM and partners launch commerce education curriculum

20-12-2023 | 09:41:13
The three-tier certification program was developed by GroupM’s commerce team, commerce education leader firstmovr, and over 15 retailers, media and commerce technology partners, including Amazon, Criteo and Kroger.

Media tech firm Quotient launches digital out-of-home platform for retailers

13-12-2023 | 08:00:00
Quotient, a digital promotions and media technology company, has announced the launch of its white-label digital out-of-home (DOOH) offering, a platform that empowers retailers across all channels and sizes to directly access and sell DOOH as a complement to their retail media offerings.

Retail media, AI among trends that will shape the marketing industry in 2024, report

01-12-2023 | 08:16:49
The study combines Kantar’s attitudinal and behavioural data to help marketers finetune their growth strategies for next year. According to Kantar these are the 10 trends that will move the needle:

Commerce leads the way to quarter-over-quarter digital media spending growth, report

07-11-2023 | 08:34:31
Spending levels in 2023 have risen nearly every quarter in every channel of the analysis, driving year-over-year (YoY) spending higher in some cases.

HEMA starts retail media network

30-10-2023 | 12:02:00
HEMA has started its own retail media network for suppliers and non-suppliers. Brands can now advertise on digital screens in all HEMA branches.

Omnicom acquires digital commerce powerhouse Flywheel

30-10-2023 | 11:46:50
Omnicom, a global marketing and corporate communications company, has acquired Flywheel Digital, the digital commerce business of Ascential, for a net cash purchase price of approximately $835 million.

Havas Market unveils a complete guide to e-retail media

20-10-2023 | 14:25:14
To gain a deeper understanding of this burgeoning market, Havas Market team conducted a thorough analysis across five core western markets: the US, UK, France, Germany, and Spain.

AdPlanet partners with Vengo adding over 17,000 advertising screens to its programmatic DOOH inventory

16-10-2023 | 09:05:00
adPlanet Retail Media Group, the largest grocery and retail digital out-of-home (DOOH) network, has announced its partnership with Vengo™, the place-based media technology platform.

IAS expands first-to-market retail media measurement to Criteo’s commerce media platform

09-10-2023 | 11:15:00
Integral Ad Science, a global media measurement and optimization platform, has announced a new partnership with Criteo, the commerce media company, to enable a first-to-market product for measuring onsite quality metrics for retail media.

Generative AI, race to monetization among media trends that will shape 2024, report

05-10-2023 | 13:56:14
Created by gathering insights from its specialists within Carat, dentsu X and iProspect globally, the new dentsu report highlights ten key catalysts of change within the media industry which are most likely to set the pace of progress for brands around the world.

Mirakl and Havas partner to accelerate ecommerce and retail media growth

29-09-2023 | 09:42:26
The partnership will also make Mirakl’s suite of solutions seamlessly available to Havas clients to sell on Mirakl-powered Marketplaces and position Mirakl as a strategic partner to help Havas clients launch and grow their marketplace.

Flywheel and CitrusAd support retail media with global API integration

28-09-2023 | 08:15:00
The integration of CitrusAd’s reporting API allows data to connect to Flywheel’s application and provides unprecedented versatility for client reporting.

IAB Europe launches council to advance its work on Retail Media in Europe

27-09-2023 | 08:13:00
A recent IAB Europe survey of over 100 Retail Media buyers and sellers found that over two thirds of buyers (70%) think the lack of standards for Retail Media is a barrier to investment.

Global online spend lost to ad fraud to each $170 billion in 5 years, research

27-09-2023 | 08:11:00
A new in-depth study from Juniper Research, the foremost experts in independent technology research and forecasting, found that 22% ($84 billion) of all online ad spend is lost due to ad fraud in 2023 and it is projected to reach over $170 billion in 5 years.