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The partnership gives advertisers programmatic access to Starlite Media’s retail shopping centre inventory, allowing buyers to target audiences in environments close to the point of purchase.

CDON Group, one of the largest online marketplaces in the Nordic region, selected Topsort’s API-first infrastructure instead of building its retail media operations on legacy advertising technology.

The acquisition gives Perion access to exclusive, multi-year inventory agreements with national retailers and expands its reach into the US retail media market, which the company values at more than $70 billion.

For brands, retail media is becoming indispensable, particularly in CPG, where it is forecast to account for more than half of advertising investment in food and alcoholic drinks in 2027.

Hawker previously led IAB UK’s Membership team and worked across several industry-wide working groups

Global retail media investment is forecast to grow 11.5 percent in 2027, when it will account for 15.2 percent of worldwide advertising investment.

The partnership extends the reach of Loblaw Advance, the retail media division of Loblaw Companies Limited, by giving brands and agencies access to loyalty-linked audiences through Criteo's commerce media platform.

Following the completion of the Luxembourg conversion and consultation with its works council, Criteo's Board of Directors has approved the next stage of the redomiciliation process.

In the role, Bland will lead the agency network's teams of more than 200 eCommerce consultants, more than 600 retail media specialists and more than 1,000 performance experts.

The collaboration will see Massmart deploy Sponsored Product Ads and Onsite Display Ads, enabling advertisers to deliver targeted campaigns across the retailer's digital channels while providing shoppers with more relevant advertising experiences.

The segments are built using up to one year of purchase history from ID-POS data. Advertisers can also work with Seven-Eleven Japan to develop custom audience segments tailored to specific brands and campaigns.

IAB Europe sets the figures against a backdrop of sluggish economic growth and continued geopolitical pressure.

Best Buy Canada has selected Perion as its technology partner to support the monetisation of its in-store digital signage network, marking a move towards a programmatic retail media model.

DFIQ Media, the retail media arm of DFI Retail Group, has formed a strategic partnership with WPP Media Hong Kong to introduce Open Intelligence for Commerce to the market, creating a privacy-first framework for retail media activation.

The collaboration focuses on strengthening operational control, transparency, and privacy as Colruyt Group develops its media offering.

The move gives retail media teams tighter control over budgets, approvals and reporting while centralizing campaign operations.