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The women-owned integrated marketing and PR agency will support Apex with strategic media relations, executive visibility and thought leadership initiatives.

Effective immediately, Rachel Frey reports to Chair and CEO Julie Sweet and joins the Global Management Committee.

As the role of strategic planning evolves in an AI-driven world, Eva Chapiteau explores what truly sets strategists apart: the human ability to create meaning.

The move strengthens Havas Media Network’s global CSA offering and marks the consultancy’s official entry into the Nordics.

The collaboration introduces the WPP Brand Sports Momentum Score, a tool designed to pinpoint the right sports, audiences, and moments to maximize engagement and ROI.

The Driver and Vehicle Licensing Agency (DVLA) has launched its first campaign with AMV BBDO to highlight the consequences of failing to tax vehicles

The campaign highlights the brand’s commitment to delivering quality shaves at fair prices, contrasting itself against overpriced competitors and gimmicky features.

Johnnie Walker has launched a campaign celebrating Brazilian percussionist Paulinho da Costa, highlighting his influence on global pop music and his role in shaping some of the industry’s most recognizable recordings.

Fintech PR firm William Mills Agency has been selected by CD Valet to lead its public relations and marketing efforts, supporting the growth of the digital certificate of deposit marketplace.

Amazon exceeded expectations in the fourth quarter of 2025, while YouTube fell significantly short of forecasts, according to WARC Media’s analysis of Big Tech advertising revenues.

The move expands Swerve Strategic’s remit to lead Tineco’s US public relations and communications strategy, covering brand storytelling, media relations, influencer engagement and integrated campaign support.

The report provides a data-led analysis of Belgium’s advertising market, covering both total ad spend and digital channels. It tracks more than 100 key performance indicators, including spend by segment and market share distribution.

The appointment signals a focus on strengthening the organization’s brand as it scales its network and presence in local communities. Cash Access UK aims to position itself among the most trusted brands in the country as it expands.

The Public Relations and Communications Association (PRCA) has published an updated definition of public relations following a consultation with members and industry leaders, aiming to reflect how the discipline operates today.

Clear Channel Outdoor Holdings, a player in the U.S. out-of-home advertising, has agreed to be acquired by Mubadala Capital in partnership with TWG Global. The all-cash deal values Clear Channel at an enterprise value of 6.2 billion dollars.

The pilot aims to gather early feedback from both advertisers and users to inform ad development and ensure value creation.

The work uses a modular storytelling system to showcase three MINI models through the perspective of a single protagonist: a car wash worker who dreams of driving each vehicle.

AIA Group has launched a new brand campaign encouraging people to Rethink Healthy, working with BBH Singapore to challenge established ideas around health and wellbeing across Asia.

The unit sits within the Cineverse Technology Group and is intended to support advertisers and channel operators seeking creative that feels native to streaming environments.

Britain’s pastry brand Ginsters is bringing back its Taste the Effort brand platform in 2026, supported by a £4 million media investment and the return of its farmer character Merryn.

The latest instalment sees Sue Bird exploring life in retirement through new experiences, supported by Symetra, with guest appearances from figure skating champion Tara Lipinski and ice hockey forward Hilary Knight.