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Paul brings more than 20 years of creative leadership across design, technology, content, and experience. He joins Virgin from AKQA, where he led campaigns for brands including Nike, LEGO, MINI, and BAFTA.

Two recent major global reports from Havas Media Network and dentsu point to a defining shift in how media is planned, deployed and measured as brands get into 2026.

Heineken has launched Fans Have More Friends, a global sponsorship platform that positions fandom as a practical way for people to connect with one another.

The ad kicks off Healthier on Ro, a national campaign across TV, digital, and out-of-home channels highlighting the health benefits of GLP-1 medications, including weight loss and improvements in key health markers.

The pan-European campaign, created by WE ARE Pi, positions the 08 as a vehicle that removes limits, addressing range anxiety while showcasing the confidence and versatility the car provides for modern living.

Absolut Vodka and TABASCO are introducing a new spicy vodka: Absolut TABASCO. Starting February 2026, this innovation will roll out in more than 50 markets worldwide, including the United States, the United Kingdom, and the Netherlands.

The move follows a competitive pitch process and aims to strengthen AXS’s brand presence within the live entertainment sector.

The partnership combines Polestar’s global, design-led approach with LG2’s deep understanding of Canadian culture and creativity. The agency will develop campaigns that reflect local insights while maintaining the brand’s international vision.

The findings show that 87 percent of respondents expect revenue growth in 2026, while 73 percent anticipate an increase in marketing budgets.

The platform allows advertisers and agencies to reach high-quality audiences at scale in brand-safe environments.

The role places Bridges in charge of shaping Credera’s service and delivery strategy, with a focus on supporting enterprise clients through large-scale, AI-enabled transformation programmes.

The national, not-for-profit industry association said the expanded group reflects sustained support for Australia’s independent media agency sector.

The release targets one of the most time-intensive stages of campaign development, as agencies and media sellers face growing pressure to deliver structured, defensible proposals under tight deadlines.

Marketing in Africa is no longer shaped by incremental adjustment. It is being redesigned around how brands are discovered, trusted, and chosen.

Designed for watch parties, the 19.5-inch keg features a spigot for easy dispensing, holding 114 ounces of ketchup – enough to keep fans supplied throughout the game.

Set on a large-scale stage with orange and green lighting, the ad opens with the duo singing about selecting banana ripeness through the app before escalating into a competitive musical sequence.

5W PR, one of the largest independently owned PR and digital marketing firms in the U.S., has been appointed Agency of Record for Bedsure Pet, a brand known for combining comfort, functionality and modern design in its pet products.

The campaign runs across Guardian content and display environments spanning food, drink and travel, including Feast magazine.

The study highlights growing confidence among CMOs, alongside a shift in how media, artificial intelligence and entertainment partnerships are being used to drive business performance at scale.

The Leeds studio launches this month with a team of 14, with collaborations and cultural programmes planned across the year. Recruitment is underway across creative, design and production roles as the agency builds its presence in the region.

The European Marketing Confederation has expanded its network with the addition of MARK, the Association of Finnish Marketers, bringing Finland into its group of national marketing associations across Europe.