AdCellerant targets media planning inefficiencies with AI

AdCellerant has launched AI Media Planner, a tool within its Ui.Marketing platform that focuses on streamlining media planning for digital advertising teams. The release targets one of the most time-intensive stages of campaign development, as agencies and media sellers face growing pressure to deliver structured, defensible proposals under tight deadlines.

As the number of digital advertising options continues to increase, planners are often required to select from hundreds of products, justify budget allocations and align recommendations with client objectives. Media plans frequently start from a blank slate, which can slow deal progression and make strategic decisions harder to substantiate.

Media planning challenges in a fragmented market

AI Media Planner is designed to provide a structured starting point by translating core campaign inputs such as business goals, budgets and timelines into audience insights, customer profiles and product recommendations. The tool is positioned to support faster proposal development while leaving final decisions and customization with the user.

Ricky Cutler, Product Manager at AdCellerant: "Proposal creation is where strategy, speed, and confidence all collide. AI Media Planner helps teams move past guesswork by providing intelligent starting points for media planning—while still giving sellers and strategists full control to customize and refine every recommendation."

Use cases across multiple verticals

The tool supports a range of digital marketing scenarios, including retail promotions, travel and tourism campaigns, automotive sales and service initiatives, and healthcare awareness and appointment-focused programs. By covering multiple verticals, AdCellerant aims to make the planner applicable across a broad set of partner needs.

Because AI Media Planner is embedded within Ui.Marketing, partners can integrate it into existing workflows without introducing additional systems. Recommendations remain editable and can be white-labeled, allowing partners to export and present media plans under their own branding.

Balancing automation with control

Shelby Carlson, COO and Co-Founder of AdCellerant: "Our partners want smarter tools, but they also want transparency and control. The launch of AI Media Planner reflects our belief that the best results come from pairing advanced technology with human insight, accountability, and expertise."

AI Media Planner forms part of AdCellerant’s wider investment in AI-driven capabilities aimed at reducing manual effort and improving clarity for partners. These features are delivered through a fully white-labeled platform, supporting scalability while keeping client-facing ownership with the partner.

www.adcellerant.com

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