Polestar appoints LG2 as creative agency in Canada

Automotive manufacturer Polestar has appointed LG2 as its new creative agency in Canada, ushering a key step in the brand’s growth and commitment to the market. LG2, the country’s largest independent creative agency, will support Polestar in connecting with Canadian audiences while building brand awareness among consumers and automotive enthusiasts.

The partnership combines Polestar’s global, design-led approach with LG2’s deep understanding of Canadian culture and creativity. The agency will develop campaigns that reflect local insights while maintaining the brand’s international vision.

Hugues Bissonnette, Head of Polestar Canada: "We’re very pleased to bring LG2 on board at Polestar. This new working relationship is about driving progress and shaping a better future for our brand. Polestar and LG2 share a culture rooted in bold ideas, thoughtful design, and outstanding performance. Together, we aim to deliver campaigns that resonate locally, while staying true to Polestar’s global vision."

Local insight meets global ambition

Claude Auchu, Partner and CEO, LG2: "To us, Polestar is not only about redefining automotive—it’s redefining what performance, design and sustainability mean in today’s world. Partnering with Polestar allows us to combine our cultural insight and creative ambition with a brand that genuinely challenges the status quo. Together, we aim to build work that doesn’t just attract attention, but moves people—and the category—forward."

LG2 will begin work with Polestar Canada on February 1, 2026. The agency will support campaigns for Polestar’s full electric lineup, including the Polestar 3 SUV and Polestar 4 SUV coupe, as the brand accelerates its presence in Canada. First customer deliveries of the Polestar 4 in Canada began in December 2025.

www.polestar.com

www.lg2.com

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