Marketing Report


VML merges TAXI and Wunderman Thompson Canada

16-02-2024 | 09:35:00
The move follows on the heels of a global merger between VMLY&R and Wunderman Thompson announced late last year.

Ad and marketing agency Connelly Partners launches operations in Canada

12-02-2024 | 08:45:00
Connelly Partners, an independent global agency with 150 employees across Boston, Dublin and Vancouver, is launching Connelly Partners West (CP West), its new West Coast office with a startup mentality.

Experience marketing agency Momentum Worldwide secures sponsorship partnership between Chevrolet and Major League Soccer in Canada

26-01-2024 | 07:06:25
 The agreement marks a significant milestone in the league’s history, as this is the first time a single brand has secured an exclusive auto-category partnership across the entire Canadian MLS footprint.

TV streaming is now the most popular TV source in Canada, study

18-12-2023 | 08:45:00
Rising inflation and cost of living, which top the list of worries for Canadian TV streamers in the next few years (54 per cent), compel many (24 per cent) to cancel or downgrade their cable/satellite package in the next 12 months (up six per cent from 2022).

Loop Media partners with First Canadian GPO as it continues to expand Canadian distribution footprint

11-12-2023 | 12:38:00
Loop Media, Inc., a multichannel streaming platform that provides curated music video, sports, news and entertainment television channels for businesses, has announced a new partnership with First Canadian GPO, a group purchase organization that helps small and medium-sized businesses find immense savings on supplies and services.

WPP’s FGS Global acquires Longview acquires Canadian communications advisory firm Longview

22-11-2023 | 07:15:00
The acquisition further strengthens FGS Global’s well-established capability and expertise in strategic advisory and communications, helping clients to navigate reputational challenges.

AI solutions provider Meeranda joins NVIDIA Inception

25-10-2023 | 14:38:00
Meeranda, an Artificial Intelligence (AI) solutions provider serving both small and medium businesses (SMBs) and global multinational corporations (MNCs), announced it has joined the NVIDIA Inception.

Plug and Play Alberta announces 73 startups for Fall cohort accelerator programs

06-10-2023 | 12:46:00
Plug and Play Alberta has announced 73 startups for the Fall cohort of its industry-specific Digital Health, Sustainability, Food & Beverage, and Sector Agnostic startup accelerator programs.

StackAdapt partners with Lead Forensics to empower B2B marketers targeting EMEA and Canadian markets

27-09-2023 | 08:22:26
This integration empowers B2B marketers and ad agencies seeking to reach highly specific audiences within EMEA and Canada in addition to the company’s existing targeting capabilities for the US.

LG Ad Solutions expands into Canadian market

19-09-2023 | 09:35:00
LG Ad Solutions, a global player in connected TV and cross-screen advertising, has announced that it has expanded its global presence into the Canadian marketplace.

Canadian tech firm TerraZero to launch new subscription-based platform Intraverse PRO

05-09-2023 | 09:30:28
This addition to the TerraZero portfolio sets the stage for unparalleled omni-channel connectivity, solidifying the company's commitment to delivering cutting-edge solutions for modern businesses.

Human-like AI Meeranda is now part of Microsoft for Startups Founders Hub

28-08-2023 | 10:40:00
Meeranda, an Artificial Intelligence (AI) solutions provider, serving both Small and Medium Businesses (SMBs) and Global Multinational Corporations (MNCs), announced its acceptance into the Microsoft for Startups program.

Yahoo partners with Samba TV for advanced TV solution, enhancing targeting and measurement in UK, Canada and Australia

21-08-2023 | 08:30:00
Yahoo has announced a strategic partnership with Samba TV, the global player in TV data and analytics, to provide advertisers with a holistic advanced TV solution to enhance omni-screen campaign targeting and measurement within the Yahoo DSP.

Canadian news publishers and broadcasters call for Competition Bureau Investigation into news blocking

08-08-2023 | 15:27:00
News Media Canada, the Canadian Association of Broadcasters and CBC/Radio-Canada have applied to Canada’s Competition Bureau to investigate Meta’s abuse of its dominant position, as evidenced by its decision to block news content from its digital platforms in Canada.

Havas Media Network named media agency partners for tourism firm Destination Vancouver

28-07-2023 | 10:04:45
Destination Vancouver supports Vancouver’s tourism industry through building destination competitiveness, leading sustainable destination development initiatives and promoting Vancouver in key national, US and International markets to attract leisure travel, meetings and conferences, and other major events to the city.

Lindsay Hackers joins Locala as head of new Toronto office

31-05-2023 | 10:30:00
Before joining Locala, Lindsay held senior sales positions  at Quantcast, MiQ and JUICE Mobile where she achieved a successful track record.

Locala names Hadrien Bailly Canada Managing Director

29-03-2023 | 16:00:00
 His appointment marks a new chapter in Locala’s  North American expansion. After opening the Montreal Office four years ago, Hadrien helped sustain the company’s growth and recently led the opening of a new office in Toronto.

Pluto TV debuts in Canada with more than 110 unique free channels

02-12-2022 | 16:22:00
Pluto TV, the global FAST (free ad-supported streaming television) service has made its debut in Canada streaming more than 20,000 hours of free programming to Canadians.

WPP debuts its new Toronto Campus

18-10-2022 | 16:24:51
WPP has announced the opening of its new Toronto Campus, a creative hub bringing together 2,000 people across multiple WPP agencies.

EssenceMediacom names Urania Agas as Canada CEO

23-08-2022 | 11:03:41
Agas elevates into this role from her existing remit as CEO of Mediacom Canada and will lead the merged agencies to ensure clients benefit from the new media network as it prepares for launch.

Italian flour companies launch campaign to promote premium organic flours

07-04-2022 | 12:13:00
ITALMOPA, the Italian Association of Millers, established in 1958 and with more than 80 flour companies from across Italy, has launched an ambitious initiative to promote exports of organic soft wheat and durum wheat flour and semolina.