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The campaign spans connected TV, online video, out-of-home, display, social media, Spotify and in-store channels.

The partnership extends the reach of Loblaw Advance, the retail media division of Loblaw Companies Limited, by giving brands and agencies access to loyalty-linked audiences through Criteo's commerce media platform.

Toronto Public Library Foundation raises philanthropic support to help the library expand and strengthen its programmes across the city.

The rebrand draws inspiration from 1967, the year the association was founded, and aims to position the CMA as a unifying voice for Canada’s marketing profession.

Best Buy Canada has selected Perion as its technology partner to support the monetisation of its in-store digital signage network, marking a move towards a programmatic retail media model.

Omnicom Advertising Canada has appointed Eli Ferrara as head of AI, Canada, marking the first role of its kind within the network in the country.

The agency will lead the development of a brand platform aimed at strengthening engagement with donors while reflecting the organisation’s inclusive healthcare mission.

Food and beverage company Danone Canada has appointed PIGEON to lead shopper marketing strategy across its full brand portfolio nationwide.

The initiative uses interactive billboards to guide people toward nearby pubs during the coldest winter nights, turning frosted streets into inviting scenes of warmth and social connection.

The platform tracks advertising impact across the entire consumer journey—from awareness and consideration to conversion and sales—across digital, in-store, and out-of-home channels.

In the commercial, Meal Diamond serenades deli patrons, encouraging a sing-along to mark Sweet Sandwich Time.

The partnership combines Polestar’s global, design-led approach with LG2’s deep understanding of Canadian culture and creativity. The agency will develop campaigns that reflect local insights while maintaining the brand’s international vision.

Rogers Communications has unveiled The Great Canadian Jersey, a symbol of national unity and the latest installment of the This Is Our Game campaign.

The agency-led initiative centres on improving access to deposit protection information for First Nations, Inuit and Métis communities, including the use of native-language advertising in Cree and Inuktitut across trusted digital environments.

The appointment sees VML Canada tasked with creating an insight-led brand platform designed to strengthen The Globe and Mail’s market position and support long-term growth, with campaign development already underway.

The partnership brings Lifelong Crush into a central role as HomeEquity Bank develops its brand and communications strategy.

The appointment supports The Magnum Ice Cream Company’s next phase as a standalone business, with VaynerMedia Canada tasked with leading social strategy, creative and production across the portfolio.

The changes are positioned as part of dentsu Canada’s focus on talent development, long-term client partnerships and scaling its media capabilities across the market.

The appointment follows a competitive review and covers brand strategy, creative platform development, and integrated campaigns across traditional and digital channels.

The unification under the storied Cundari brand aims to redefine the modern creative agency by blending decades of legacy with forward-thinking, intelligence-driven work.