5W PR to lead media strategy for Bedsure Pet

5W PR, one of the largest independently owned PR and digital marketing firms in the U.S., has been appointed Agency of Record for Bedsure Pet, a brand known for combining comfort, functionality and modern design in its pet products.

Bedsure Pet, founded in 2019, has sold more than 11 million units globally and generated over $415 million in Amazon sales, positioning it as a leading brand in the pet essentials category. Its product range focuses on supporting pets’ well-being with solutions that are calming, supportive, cooling and warming.

Integrated PR and marketing partnership

Under the partnership, 5W PR will lead an integrated PR and marketing programme for Bedsure Pet, covering campaign strategy, messaging and media positioning. The agency will manage proactive media outreach, custom pitch development, newsjacking, press releases, award submissions, and ongoing account reporting.

Marijana Gucunski, Executive Vice President, Consumer Lifestyle at 5W: “Bedsure Pet has built a strong foundation around quality, comfort, and timeless aesthetics. Our team is excited to help sharpen its positioning in the pet category, drive meaningful media coverage, and further establish the brand as a trusted name among pet parents.”

Strengthening media presence

The partnership will focus on enhancing Bedsure Pet’s credibility across national media while aligning storytelling with the brand’s broader marketing and growth objectives. The programme aims to solidify Bedsure Pet’s presence among pet owners and reinforce its reputation for high-quality, feature-rich products.

www.5wpr.com

www.bedsurehome.com

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