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The transaction covers a portfolio of established local Home Care brands across both markets, including Fab, 3D, Aromatel and Deja. The businesses play a significant role in household cleaning and care in Colombia and Ecuador.

The acquisition supports Residence’s ambition to champion high-quality creative work while protecting the talent and culture behind it.

The launch responds to growing pressure on ecommerce teams, which are often required to oversee paid media, search, marketplaces, customer data and retention activity across multiple platforms and suppliers.

The tool is already being used by brands including Burger King, Bupa and Hovis to assess how brand advertising contributes to underlying revenue over time, beyond short-term sales uplift.

Netflix and Warner Bros. Discovery (WBD), have amended their merger agreement to convert the transaction into an all-cash deal.

The campaign continues Coca Cola’s nearly five-decade partnership with FIFA, marking its 12th tournament as the official soft drink of the World Cup.

The report draws on interviews with leading brands, platforms, and publishers, and insights from Havas’ own leadership team.

The independently owned media agency will take responsibility for media planning and buying across Greene King’s brand and performance activity, supporting the pub retailer and brewer’s portfolio of brands.

The campaign positions Idahoan mashed potatoes as a fast, wholesome, and affordable option for busy families, delivering homemade taste in minutes.

The move is part of the brand’s largest transformation in its 70-year history, shifting from a functional everyday range to a lifestyle-focused line that delivers aspirational end looks.

The agency will lead the company’s marketing efforts across its full portfolio of more than 27 fresh produce crops and products.

Titled Bet on Kendall, the work is the first production from Fanatics Studios, the joint venture between Fanatics and OBB Media, with Bolded, OBB’s branded entertainment division, acting as creative studio.

The Los Angeles-based agency will lead integrated marketing and public relations for both organisations, spanning brand storytelling, communications strategy, media relations, advertising, social media and content development.

The agreement covers a three-year period and focuses on modernising the transit authority’s advertising programme across bus and rail services.

Under the renewed deal, Nielsen will support the stations in trading effectively with local and national advertisers while delivering research-driven insights into local news and entertainment performance.

Drawing on large-scale creative measurement and effectiveness evidence, the book argues that creativity and media deliver the strongest results when planned together, rather than treated as competing priorities.

The study shows that ninety three percent of for-profit campaigns achieving very large gains in brand trust also report at least one very large business outcome, such as growth in sales, market share or profit.

Salling Group, Denmark’s largest retailer, has partnered with WPP Media to connect its first-party retail data with WPP’s Open Intelligence for Commerce, enhancing insights, targeting and measurement for marketers.

The campaign captures fleeting moments behind the wheel, turning passing scenery into a visual representation of motion and sensation.

The campaign reflects the shift in consumer priorities toward experiences over possessions, showing how Choice Hotels helps guests make the most of every trip by stretching their travel budgets.

ARK Agency has been named lead creative agency for Krispy Kreme in the UK and Ireland, overseeing the brand's multi-channel marketing strategy.