Idahoan debuts campaign to make mealtime simple and real
Idahoan Foods has unveiled Get Real, a creative campaign emphasizing the brand’s Real Potatoes, Real Easy™ promise.
The campaign positions Idahoan mashed potatoes as a fast, wholesome, and affordable option for busy families, delivering homemade taste in minutes.
Developed by Brandon, the campaign encourages consumers to embrace authentic, stress-free mealtime moments rather than curated, time-intensive meals often seen on social media. The initiative spans Meta, TikTok, retail, email, digital display, and streaming platforms.
Time-saving convenience and value
Research informing the campaign highlights that 65 percent of consumers rank lack of time as a top meal frustration, while 83 percent cite Idahoan products as offering strong value. Additionally, 73 percent use Idahoan mashed potatoes as a solution for weeknight dinners.
Ryan Ellis, Vice President of Marketing, Idahoan Foods: “Through our Get Real campaign, we’re encouraging consumers to take back the time spent in the kitchen making complicated recipes for the things they love and to move away from curated, time-intensive meals. As a leader in the potato business with 80 percent share of packaged potatoes, we are proud to provide a broad range of mealtime solutions for time-strapped families, so they don’t have to sacrifice quality or taste for convenience.”
The campaign reinforces Idahoan’s longstanding commitment to delivering simple, real, and satisfying meals for families in under five minutes.
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