Ocean Mist Farms taps Noble West for full marketing remit
Noble West has been appointed agency of record for Ocean Mist Farms, North America’s largest grower and shipper of artichokes. The agency will lead the company’s marketing efforts across its full portfolio of more than 27 fresh produce crops and products.
The partnership includes uncovering and analysing consumer insights, identifying opportunities for audience expansion, overseeing paid and owned social media strategy, supporting trade show initiatives, and revamping the Ocean Mist Farms website.
Category expertise drives collaboration
Chris Drew, President and CEO of Ocean Mist Farms, said: “Noble West demonstrated the deep, category-specific knowledge and expertise needed to support the complex strategy, creative, packaging and brand implementation efforts our brands require. As consumer needs in our category continually shift, we’re relying on our agency partner to promote our value-add products, packaging and brand messaging. After our successful re-launch of Roastables, we are even more excited to collaborate on what’s next, which is our new value-add product, Heartichokes, which will launch in-market in March 2026.”
The agency has already developed the naming and brand identity for Heartichokes, the brand’s newest value-add product line, and played a key role in rebranding the existing Roastables product suite.
Supporting innovation and sustainability
Ali Cox, Founder and CEO of Noble West, said: “We are proud to work with Ocean Mist Farms – the best-in-class leader in fresh produce that is as dedicated to the quality of its products as it is to innovative, sustainable, eco-responsible farming and production. The company’s legacy, scale and values-driven approach make this an incredibly compelling brand story, and we look forward to partnering closely to shine a light on Ocean Mist Farms’ incredible varieties and the innovative, efficient practices that bring them to market.”
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