Krispy Kreme appoints ARK agency to drive UK and Ireland strategy

ARK Agency has been named lead creative agency for Krispy Kreme in the UK and Ireland, overseeing the brand's multi-channel marketing strategy.

Krispy Kreme, which crafts 300,000 doughnuts each night across 14 bakeries, has developed a loyal customer base since launching in the UK in 2003. ARK will help the premium doughnut retailer respond to market challenges, including HFSS regulations and changing consumer behaviour.

ARK Agency to drive creative strategy for Krispy Kreme

Jane Walker, Marketing Director UK and Ireland, Krispy Kreme: "This is an exciting moment for Krispy Kreme as we look to re-establish our place in the nation's hearts. We appointed ARK because they are a brilliant hothouse of creative talent, bringing big brand experience together with true challenger-brand thinking. That combination is exactly what we need right now."

Mat Goff, Founder, ARK Agency: "There aren't many brands in the world with the power to change the atmosphere in a room in an instant but Krispy Kreme is undoubtedly one of them. Jane and the team have ambitious plans to get the brand back to its magnetic best and we are very much enjoying getting stuck in."

Mike Wilton, Founder, ARK Agency: "HFSS restrictions and ever-evolving audience needs mean we have to be smarter, more creative and more innovative to make an impact. This is a huge opportunity for the Krispy Kreme brand and we cannot wait to unleash our creativity."

The appointment builds on ARK's recent momentum, adding to its portfolio of clients including loveholidays, Magners, Huel and Löfbergs. Initial campaigns for Krispy Kreme are expected to roll out in the first half of 2026.

www.krispykreme.com

www.arktheagency.com

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