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The agency will support both brands’ ambitions to expand adoption of electric vehicles by delivering locally relevant campaigns that reflect their global positioning, with a focus on accessibility and clarity for Irish audiences.

The appointment follows UFC’s continued expansion in the market, including its recent event at The O2 in London, where it staged UFC Fight Night: Evloev vs Murphy on 21 March.

Developed with The Bank Collective by WPP and led creatively by Folk VML, the platform reflects a shift in how the bank supports customers at key financial moments.

The remit includes press office activity, influencer outreach, and integrated campaign support

The agency will lead WKD’s next phase of growth in the UK and Ireland, focusing on engaging its audience and embedding the brand into cultural moments important to the next generation of drinkers.

The agency will deliver a strategic and creative brand growth project across Nomadic’s UK and Ireland portfolio, focusing on sustained sales growth and stronger category positioning.

The agreement provides access to 288 digital screens generating 311 million monthly viewable impressions, representing 32 percent of Ireland’s DOOH market.

ARK Agency has been named lead creative agency for Krispy Kreme in the UK and Ireland, overseeing the brand's multi-channel marketing strategy.

The deal strengthens Channel 4 Sales’ position as a trusted partner for media owners, building on its long-standing representation of BBC Studios-owned UKTV.

Trócaire has appointed The Public House as its creative agency. The Dublin-based independent agency will begin the partnership by developing creative work for the charity’s upcoming Christmas and Lent campaigns.

Vodafone Ireland has partnered again with Grey London to unveil its latest campaign, “The Toymaker” a heartwarming brand ad that celebrates the magic of real human connection powered by Vodafone’s reliable home broadband.

The new collaboration will see Folk VML work closely with EirGrid to develop strategic and creative communications that engage the Irish public on the future of the electricity grid.

The TTL campaign highlights how with Tesco Mobile customers get the same coverage and reliability as a big network but with the great value and service of Tesco.

Folk VML has been appointed by Safefood to deliver its latest food safety campaign, tackling cross-contamination in home kitchens.

Folk VML and Mindshare have been appointed as the creative and media agency partner for the Irish Music Rights Organisation (IMRO).

Global beer brand Heineken has launched a worldwide recruitment campaign co-ideated by creative agencies LePub and Publicis Dublin, to help independent Irish pub owner, Josie McLoughlin, find a new successor. 

The appointment has been announced following a competitive pitch, with FINN Partners tasked with promoting the Jewel of the Arabian Peninsula, Oman.

Irish simulation data startup VRAI, has raised €5 million Series A investment round, as it looks to expand into the U.S., double its employee headcount

 The hero campaign assets including a funny TVC directed by Tom Merilion (Speers Films) feature a humorous story of an out-of-work relationship counsellor who has found that she has far less clients since Bord Gáis Energy Smart plans ‘are saving their relationships – and money’.

The deal will strengthen the commercial partnership between the two companies, with Sky Media selling linear, Sky AdSmart and VOD advertising and sponsorship across AMCNI UK's four channels in the UK and the Republic of Ireland.