Unilever sells Home Care business in Colombia and Ecuador

Unilever has agreed to sell its Home Care business in Colombia and Ecuador to consumer goods company Alicorp, continuing its strategy to refine its portfolio and concentrate on priority categories.

The transaction covers a portfolio of established local Home Care brands across both markets, including Fab, 3D, Aromatel and Deja. The businesses play a significant role in household cleaning and care in Colombia and Ecuador.

Unilever reshapes Home Care footprint

The divestment reflects Unilever’s focus on simplifying its operations and directing investment towards areas where it sees the strongest potential for leadership, innovation and sustainable growth.

The agreement remains subject to regulatory approvals and customary closing conditions. Financial terms have not been disclosed.

Confidence in future ownership

Reginaldo Ecclissato, President, One Unilever Markets, Unilever: “These brands have a long-standing heritage and play a meaningful role in the daily lives of consumers across Colombia and Ecuador. While this was a thoughtful decision, it aligns with our ambition to sharpen our portfolio and focus on the categories where we can lead, innovate and grow sustainably. Alicorp is a respected regional player with strong capabilities in Home Care, and we are confident that under their stewardship these brands and operations will continue to thrive.”

www.unilever.com

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