Marketing Report


Unilever partners with Arsenal footballer Bukayo Saka for the ‘dirt is good’ campaign

15-05-2024 | 10:12:00
The brands’ first joint campaign centres on ‘The Autograph’, a short film featuring a young Arsenal fan, whose shirt signed by Saka is accidentally washed clean due to the power of Persil Bio 3 in 1 capsules.

Dove launches TikTok campaign to protect young girls from misleading anti-ageing skin care content

01-03-2024 | 08:52:22
Dove believes a 10-year old's face should be a canvas for care-free fun, not anti-ageing products. As a consequence of societal pressures, young girls are glorifying the latest in anti-ageing skincare trends.

UEFA picks Unilever brands as the main sponsors of the UEFA EURO 2024

07-12-2023 | 07:05:00
Unilever and The Union of European Football Associations (UEFA) have named brands from Unilever’s Nutrition and Personal Care Business Groups as Official Sponsors of UEFA EURO 2024TM.

Unilever’s Dirt Is Good laundry brands partner with Arsenal FC to promote the value of sports

10-08-2023 | 08:15:00
The move will see the brands (known as OMO, Persil, Surf Excel, Breeze, Rinso, Ala or Skip, depending on where you are in the world) become the official partner of Arsenal men’s and women’s teams.

Accenture and Microsoft migrate Unilever brands to cloud

05-04-2023 | 17:19:29
The migration has helped Unilever—whose over 400 brands are used by 3.4 billion people daily—become a cloud-only enterprise.

Influencers can switch people on to sustainable living, Unilever study

04-04-2023 | 16:12:49
Unilever, alongside a cohort of eco-conscious influencers and behavioural scientists, has announced the results of a first of its kind examination of the role of influencer content in impacting sustainable choices.

Science-based industries join forces to address UK net zero targets

02-02-2023 | 14:23:22
One goal is to seek to demonstrate how the UK could cut around 15 – 20 million tonnes of carbon dioxide emissions a year to help reach its net zero target.

Unilever unveils heavy-duty electric truck as a move towards zero emission vehicles

30-09-2022 | 14:44:03
Unilever has added one of the world’s first heavy-duty electric trucks to our fleet, marking an important milestone in our move towards zero emission vehicles.

Unilever launches sustainable laundry capsules to decarbonize the laundry process

29-07-2022 | 08:16:27
Unilever has announced the global launch of its most sustainable laundry capsule yet, the fastest growing detergent format in many parts of the world.

Unilever and Geno launch $120 million venture to scale alternative ingredients

17-06-2022 | 10:27:52
Unilever and Genomatica (Geno), a player in biotech and sustainability, have launched a venture to scale and commercialise alternatives to palm oil and fossil fuel-derived cleansing ingredients.

Unilever, partners invest in regenerative agriculture through new impact fund

12-05-2022 | 12:13:00
The aim of the fund, which will be managed by Tikehau Capital, will be to promote regenerative agriculture practices.

Unilever unveils warm ice cream freezer cabinets to tackle emissions

06-05-2022 | 08:53:08
Unilever is launching two pilots to trial warmer ice cream freezer cabinets with an aim of reducing energy use and greenhouse gas emissions by approx. 20 – 30% per freezer*, whilst ensuring the same ice cream quality and consumer experience.

Unilever to publicly report the performance of its product portfolio in new benchmark for healthy nutrition

08-03-2022 | 08:28:02
Unilever will publish the assessment on an annual basis both globally and for 16 key strategic markets and will report its performance both by volume of product and by sales revenue. Its first report will be published by October 2022.

Cosmetics companies partner to develop environmental impact assessment and scoring system for cosmetics products

23-09-2021 | 16:24:30
The aim is to co-design an approach that is brand-agnostic, and which provides consumers with clear, transparent and comparable environmental impact information, based on a common science-based methodology.

Unilever’s PETA-Approved brands join the fight to save cruelty free cosmetics in Europe

07-09-2021 | 16:19:46
Unilever’s PETA-Approved brands, including TRESemmé, Simple and St.Ives, have committed to joining the fight to save cruelty free cosmetics in Europe.

Unilever unveils world's first paper based laundry detergent bottle

17-06-2021 | 14:56:48
The bottles are sprayed inside with a proprietary coating that repels water, enabling the paper-based packaging material to hold liquid products like laundry detergent, shampoo and conditioners, which contain surfactants, fragrances and other active ingredients.

Dove announces €8.5 million forest restoration project

04-06-2021 | 10:14:49
The project is designed to protect and restore forests, protect the habitats of endangered species, and improve the livelihoods of 16,000 people who call North Sumatra, Indonesia home.

Unilever partners with food-tech company ENOUGH to introduce plant-based meat products to market

02-06-2021 | 17:39:24
ENOUGH’s technology uses a unique zero-waste fermentation process to grow a high-quality protein. Natural fungi are fed with renewable feedstock, such as wheat and corn.

Unilever to launch recyclable toothpaste tubes by 2025

19-05-2021 | 09:13:57
Unilever’s oral care brands including Signal, Pepsodent and Closeup have announced plans to convert their entire global toothpaste portfolio to recyclable tubes by 2025.

Coca Cola partners with AB InBev, Unilever and Colgate to spur next generation of sustainability innovations

07-05-2021 | 15:30:00
 The Coca-Cola Company is partnering with Anheuser-Busch InBev (AB InBev), Unilever and Colgate-Palmolive to mobilize some of the world’s sharpest thinkers to solve some of the world’s most pressing sustainability challenges.

Unilever introduces world’s first laundry capsule made from industrial carbon emissions

27-04-2021 | 16:06:47
The innovative shift in production utilises biotechnologies and a newly configured supply chain between the three partners, who are working together for the first time.