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The company recorded turnover of €25.6 billion, while underlying operating margin increased to 20.3 per cent. Underlying earnings per share rose 2.4 per cent as growth across its Power Brands and emerging markets offset currency headwinds.

The Nipple Sponsorship, a campaign developed around the long-standing use of Vaseline Jelly to help prevent chafing during endurance events.

Barreto argued that marketers should focus less on what brands want to communicate and more on creating ideas that consumers are willing to pass on through their own networks.

The collaboration comes as advertisers face increasing complexity across digital platforms.

A digital twin is a virtual replica of a physical asset or process that uses live data to simulate, predict and optimise performance.

The company’s research and development teams are applying AI, automation, and machine learning to analyse consumer insights, accelerate formulation processes, and develop new products across hair care, skin care, and wellbeing categories.

The work positions laundry as part of a shared domestic role while promoting OMO Ultimate Capsules.

Founded in 2023 by Chad Janis, Grüns operates in the greens supplement segment and has built a direct-to-consumer and retail presence in the US.

Unilever PLC and McCormick & Company have agreed to merge Unilever’s Foods business with McCormick, creating a global flavour-focused company with a combined portfolio of iconic and high-growth brands.

The initiative builds on the Brazilian expression for bad credit, “dirty name,” connecting Cif’s iconic cleaning message to financial wellbeing.

The partnership supports Unilever’s shift toward a many-to-many brand-building model centered on social platforms, creators, and AI-driven insights.

Unilever and Google Cloud have signed a five-year partnership to accelerate the consumer goods group’s business transformation through advanced AI, data and marketing technologies.

Unilever continues to strengthen its position as the global leader in deodorants, using advanced science, AI and consumer insight to drive growth across its Personal Care portfolio, which includes Rexona, Axe, Dove and Dove Men+Care.

The transaction covers a portfolio of established local Home Care brands across both markets, including Fab, 3D, Aromatel and Deja. The businesses play a significant role in household cleaning and care in Colombia and Ecuador.

The move is part of the brand’s largest transformation in its 70-year history, shifting from a functional everyday range to a lifestyle-focused line that delivers aspirational end looks.

Over three years, the partnership has delivered an eight-fold increase in flavoured mayo squeeze-bottle volume sales, strengthened the brand’s leadership in the flavoured mayo category, and established a new high-sales season for the brand.