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The programme provides a consistent and auditable framework for privacy and risk assessments at a time of increasing regulatory scrutiny.

Matt O’Rourke will report to Leeann Leahy, CEO of VIA, and join the executive leadership team. He will be responsible for setting the agency’s creative vision and overseeing creative output across the client portfolio as VIA advances its growth strategy.

The World Cup matters deeply to millions of us. FIFA may hold the commercial and organisational IP, but emotionally the tournament belongs to all of us.

Havas CX has released its seventh annual X INDEX Report, highlighting a growing disconnect between what brands promise in advertising and what consumers experience in practice.

The Amsterdam-based hub brings together two Smollan Group agencies, Dutch Moving Media and Hamilton Bright Events, under the IMA Benelux banner.

Independent agency Tombras has acquired Portland-based creative shop Opinionated, extending its footprint to the U.S. West Coast for the first time.

Across social media, pickle-flavored snacks, drinks, and recipes have gained popularity, highlighting a divide between fans and detractors.

The project aims to highlight the dependence of electrification on mined resources. More than 90 percent of a typical electric vehicle’s components are derived from mining, with EVs requiring six times more mineral inputs than conventional vehicles.

The campaign, titled “There’s Only One Ozempic,” stars the celebrated comedy duo Justin Long and John Hodgman, who first gained fame together in mid-2000s TV commercials.

The appointment followed a selection process managed by Creativebrief, which departed from traditional pitches in favor of evaluating chemistry and cultural alignment between the brand and agency.

The index combines survey insights from 238 senior marketing leaders across five global regions with performance data from over 3,200 apps totaling more than 200 billion downloads.

The Institute’s first initiative is a certification program designed to equip creators with training and resources aligned with Federal Trade Commission Endorsement Guide requirements and responsible content practices.

The integrations allow brands and their agency partners to understand how advertising on Reddit and LinkedIn contributes to business outcomes beyond online interactions.

Comcast’s Universal Ads has appointed David Shaw as head of global expansion, tasking him with leading the international rollout of the advertising platform as it prepares to enter markets beyond the U.S.

The research focuses on the Smart TV Home Screen and the creative approaches developing there, where discovery, relevance, and interaction increasingly influence brand impact.

The surge reflects NVIDIA’s central role in powering AI infrastructure, surpassing TikTok/Douyin, Walmart, Samsung Group, and Facebook in brand value.

The campaign features two cinematic TV spots, Finish Line and Reaching Higher, which highlight Memorial Hermann’s commitment to relentless improvement in patient care.

The move allows Jet Line’s inventory to be accessed using established programmatic buying tools, data standards and workflows, supporting cross-market campaign planning for global advertisers.

A Nielsen study shows that cultural representation plays a decisive role in how Black audiences engage with advertising, with a majority paying closer attention to ads that reflect their culture and values.

The film centres on the idea that the desire to go beyond perceived limits often begins in childhood. It reflects on generations who grew up with Lamborghini imagery in their bedrooms, positioning the brand as a recurring symbol of aspiration and future vision.

The appointment aligns Ogilvy with a league whose origins are closely linked to the World Cup, having been established to support the United States’ successful bid to host the 1994 tournament.