Jet Line opens MORE DOOH network to VIOOH platform

Polish out-of-home operator Jet Line has made its MORE digital out-of-home inventory available through VIOOH, enabling international advertisers and media agencies to include the network in programmatic DOOH campaigns planned across multiple markets.

The move allows Jet Line’s inventory to be accessed using established programmatic buying tools, data standards and workflows, supporting cross-market campaign planning for global advertisers.

Programmatic access across Polish cities

MORE network comprises more than 600 digital screens located across Poland’s eight largest cities. The screens are positioned in high-traffic urban locations, including city centres and major transport routes.

By connecting the network to VIOOH, Jet Line enables buyers to activate campaigns in Poland as part of broader international DOOH strategies, using consistent processes and measurement approaches across markets.

Technology partners and buying models

Making MORE inventory available via VIOOH forms part of Jet Line’s wider strategy to expand its programmatic DOOH capabilities. The company works with multiple technology platforms, including Broadsign, Adform, Hybrid and Perion, to support different buying models used by agencies and advertisers.

This approach is designed to provide flexibility while aligning Polish DOOH inventory with global programmatic standards, allowing it to sit alongside other markets in international media plans.

Jet Line and VIOOH perspectives

Maciej Podgórny, chief digital officer, Jet Line: "Making our inventory available via VIOOH supports advertisers and agencies that plan DOOH activity across multiple countries and expect consistent programmatic processes. Audience measurement based on the ARA methodology provides transparency and data comparability, which are important elements in international campaign planning."

Gavin Wilson, global chief commercial officer, VIOOH: "Poland is a significant growth market for programmatic DOOH, and Jet Line's MORE network delivers premium urban inventory across the country's largest cities. Bringing this inventory onto our platform means advertisers can now fulfil Polish campaigns with the flexibility, targeting precision and real-time optimisation that programmatic delivers, using the same tools and workflows they use across other European markets."

Expanding international media planning

Through VIOOH, advertisers gain access to digital DOOH inventory across major Polish cities, supported by audience measurement and compatibility with global programmatic buying standards.

The integration makes it easier for agencies to include Polish DOOH within international campaign plans, aligning local inventory with pan-European and global media strategies.

www.jetline.pl

www.viooh.com

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