Invoca expands social ad measurement to Reddit and LinkedIn

Invoca, an AI-powered platform that unifies marketing, commerce, and contact centers to turn customer interactions into revenue, has expanded its social advertising capabilities with integrations for Reddit Ads and LinkedIn Ads, enabling marketers to connect social media activity to leads, conversions, and revenue generated through contact centers and physical business locations.

The integrations allow brands and their agency partners to understand how advertising on Reddit and LinkedIn contributes to business outcomes beyond online interactions. The move extends Invoca’s existing integrations across social platforms and supports its focus on measuring how media spend contributes to revenue across channels.

Measuring revenue impact across social advertising

As social media budgets are spread across more platforms, marketers face increasing pressure to demonstrate which campaigns drive sales, appointments, and other outcomes, particularly those that occur offline. Many measurement tools focus on clicks and form fills, limiting visibility into the commercial impact of social advertising.

Invoca addresses this gap by capturing and analyzing customer conversations generated by social ads, including phone calls and SMS interactions. These outcomes are attributed back to specific channels, campaigns, and ads, giving marketers insight into conversion quality and revenue contribution.

Nathan Ziv, senior vice president of product management at Invoca: "Invoca is unique in capturing revenue-generating conversations driven by social advertising and tying those conversions back to campaigns, audiences, and spend. Our AI turns unstructured phone and SMS conversations into powerful first-party data that marketing teams can activate across their ad platforms to optimize spend, prove impact, and grow revenue faster."

First-party data to inform optimization decisions

By incorporating Reddit Ads and LinkedIn Ads into the same measurement framework used for other major social platforms, Invoca enables a consolidated view of performance across paid social activity. Marketers can use this data to inform bidding, budgeting, and messaging decisions based on outcomes rather than surface-level engagement metrics.

The platform also supports the use of conversation-based first-party data for audience targeting. Marketers can retarget qualified leads, suppress audiences that have already converted, and build lookalike audiences informed by real customer interactions. The integrations are available through no-code connections, allowing teams to activate and manage platforms without additional engineering resources.

www.invoca.com

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