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The agency-led initiative centres on improving access to deposit protection information for First Nations, Inuit and Métis communities, including the use of native-language advertising in Cree and Inuktitut across trusted digital environments.

The research was conducted by EMC in collaboration with its member associations across Europe, alongside marketing associations in Africa and Asia.

The appointment brings Darren Borrino back into the TBWA network, with the role designed to support teams in sharpening thinking and pushing ideas further across client work.

The agency group has been awarded a place on Lot 4: Creative Strategy & Development, a four-year roster valued at £150m.

Liverpool-based brand agency Continuous has been appointed lead agency for WKD following a competitive pitch, securing a multi-year brief that will guide the brand’s activity as it approaches its 30th anniversary in 2026.

Marketing Report Nederland & België spoke to Age Yska SMP, the Marketing Manager at edding and ranked 165th on the list of the 250 most influential marketers. We spoke about The Power of Expression.

Mirroring the Bridgerton narrative of characters challenging societal rules, Dove continues its nearly 70-year mission to redefine beauty on inclusive and empowering terms.

By enabling rapid, web-based game launches, FanArcade allows brands to participate in cultural moments in real time, while retaining valuable audience data and monetization insights.

Leveraging Stagwell’s integrated operating model, the agencies will deliver a comprehensive program combining earned influence with data-driven media to create culturally relevant campaigns with measurable outcomes.

The twelve-minute film, titled Last to Legends, explores the evolution of the Nissan Nismo Formula E team, tracing its progression from early setbacks to championship success.

PrettyGreen now holds the majority stake in PinPoint Media while founder Oliver Bruce retains a meaningful shareholding and continues to lead the agency as CEO.

Under the framework, Havas will support communication missions for European institutions within EU Member States and internationally, strengthening its role in large-scale institutional and public affairs communication.

The appointment sees VML Canada tasked with creating an insight-led brand platform designed to strengthen The Globe and Mail’s market position and support long-term growth, with campaign development already underway.

The collaboration brings together Bauer Media Group’s Outdoor, Publishing and Audio businesses, using their combined reach to share practical guidance and place life-saving equipment in public spaces.

Forecasts from dentsu and WARC point to a year defined less by incremental channel shifts and more by a fundamental reordering of how brands create growth, plan media and manage technology.

This week, Alto is reinforcing that belief as it confronts a growing reality: it can do almost everything… except bridge time zones.

The partnership delivers access to over 60,000 venues generating more than 1 billion monthly impressions across restaurants, bars, gyms, airports, hotels and other high-traffic business locations.

Set against the neon glow of Kuala Lumpur, the story follows two sisters separated by 6,000 miles. After a call home, the older sister receives a Dairy Milk bar in an envelope—a small but meaningful gesture from her younger sibling.

To mark its 25th anniversary, the Wikimedia Foundation, the nonprofit that operates Wikipedia, has launched a global campaign celebrating a quarter-century of human-powered knowledge.

The Belfry House, a luxury boutique hotel, dining destination and music venue near Lake Geneva, Wisconsin, has appointed Junipr Public Relations as its agency of record for public relations, alongside R-to-V Marketing as digital agency of record.

The appointment follows a multi-agency review in which Curiosity was selected based on capabilities and working chemistry rather than speculative creative.