5WPR named PR agency for FanArcade

5WPR, one of the largest independently owned PR and digital marketing firms in the U.S., has been selected as agency of record for FanArcade, a web-based gamification platform that enables brands, artists, and athletes to launch data-driven, culturally relevant gaming experiences quickly.

The partnership aims to increase awareness of FanArcade and highlight the impact of its executive leadership.
FanArcade addresses a long-standing challenge in brand engagement through gaming: high costs, long development cycles, and reliance on closed platforms like Roblox and Fortnite.

By enabling rapid, web-based game launches, FanArcade allows brands to participate in cultural moments in real time, while retaining valuable audience data and monetization insights.

How 5WPR Will Help

Leveraging its expertise in gaming and emerging technology PR, 5WPR will execute a comprehensive communications strategy. The program will focus on promoting game launches and strategic partnerships, highlighting successful activations, and positioning FanArcade executives as thought leaders at the intersection of gaming, culture, and brand engagement. The agency will also emphasize FanArcade’s differentiators, including speed to market, access to data, and cultural relevance.

Lori Ruggiero, Managing Partner & EVP, Corporate & Technology, 5WPR: "Gaming is one of the most powerful engagement tools available to brands, but historically it has been limited by high costs, long development cycles, and closed platforms. FanArcade changes that equation, and we're excited to help tell that story."

Who’s Behind FanArcade

Founded in 2025, FanArcade was created by a cross-disciplinary team with deep roots in music, technology, and culture. Marcus Brown, a former Billboard-charting recording artist and Fortnite developer at Epic Games, founded the company alongside Kenford Peli, an entrepreneur and artist manager, and Anthony Brown, a former professional basketball player and seasoned artist manager. Together, they strategically operate at the intersection of sports, gaming, and entertainment.

Track Record and Impact

FanArcade has already collaborated with high-profile artists including GloRilla, Chance the Rapper, 4Batz, Playboi Carti, Pinky Doll, Ayra Starr, TiaCorine, and Summer Walker.

Anthony Brown, Co-Founder of FanArcade: "We're excited to kick off this PR program with 5WPR as we enter an important next phase of growth. This partnership will help us tell our story, showcase the impact of our work, and introduce FanArcade to a broader audience."

With 5WPR’s strategic guidance, FanArcade is positioned to continue scaling its gamified engagement platform, empowering brands, artists, and athletes to deliver culturally relevant, high-impact experiences with unprecedented speed and agility.

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