Tagresults

The changes include the return of BBDO to Hong Kong as Omnicom’s second creative agency brand in the market, alongside TBWA, following the global retirement of the DDB brand.

The initiative is designed to help brands, agencies, publishers and platforms address responsible AI use while balancing transparency with operational efficiency.

The total market has doubled in size since the pandemic, equating to around $150 spent on advertising for every person worldwide.

Havas Play Switzerland brings the opportunity for Swiss brands to earn relevance in culture, building long-term relationships with communities and moving beyond campaigns into living, connected ecosystems.

The deal brings together VCCP’s existing Singapore operation with GOVT and Ministry to form GOVT VCCP, creating a larger integrated agency designed to serve local and regional clients from a Singapore base.

The campaign draws on the idea that life’s ‘no’s often lead to the most spectacular outcomes—a principle reflected in Tanqueray’s own history of experimentation.

The brand has announced the launch of Tuborg’s refreshed brand identity: a bold, dynamic design system that amplifies the brand’s energy and modernity while staying true to its iconic roots.

In celebration of this "Yes Bueno" launch, the brand has released a teaser offering the first taste of what's coming ahead of the biggest game of the year.

Valley Bank has launched a large-scale brand platform designed to rebuild trust in banking by emphasising personal relationships and local expertise, positioning the regional lender as an alternative to impersonal, large financial institutions.

System1 has published its American Football Big Game Hall of Fame, ranking the most effective ads of the 2020s based on consumer emotional response data, and outlining the creative principles that drive long-term brand growth on advertising’s biggest stage.

In the newly created role, Paula Oliveira will lead Brand Finance’s strategic services work, covering brand growth roadmap development and broader brand strategy mandates.

Bellwether respondents cited ongoing cost pressures, muted economic activity and internal budget constraints as key reasons for caution.

The report, titled The Ultimate 2026 YouTube Creator Marketing Playbook, positions YouTube as a durable performance channel whose value extends well beyond initial publication.

The integrated campaign has been created by VCCP, John Frieda’s global creative agency of record, and signals a repositioning focused on confidence rather than technical product claims.

The packaging concept addresses a long-standing challenge for consumers who want to enjoy French fries and ketchup outside traditional sit-down settings.

The partnership brings Lifelong Crush into a central role as HomeEquity Bank develops its brand and communications strategy.

Developed as part of the brand’s partnership with Netflix and inspired by the series Stranger Things, the initiative uses brain-controlled gameplay to free players’ hands while they interact with on-screen characters.

The platform allows users to browse, license and share visuals from major entertainment events for a nominal convenience fee.

The appointment expands broadhead’s remit across multiple regions and categories within animal nutrition.

The move follows Assembly’s acquisition of ADK Global last year and brings together brand strategy, creative, media, data and commerce within a single agency structure focused on measurable growth.

Based in London, Joe Petyan will lead a unified UK organisation aimed at delivering integrated brand and transformation work for clients.