broadhead named agency of record for Zinpro Corporation

Independent marketing agency broadhead has been appointed agency of record by Zinpro Corporation, taking responsibility for the company’s global, North America and pet business marketing activity. The appointment expands broadhead’s remit across multiple regions and categories within animal nutrition.

Under the agreement, broadhead will support Zinpro Corporation across strategy, creative and communications, with work spanning brand development and performance-focused marketing disciplines.

Scope covers global and regional markets

Zinpro Corporation develops organic trace minerals and animal nutrition solutions for livestock and companion animals and markets its products in more than 70 countries. broadhead’s remit covers global and North America activity, alongside support for the company’s pet business.

The agency will work with Zinpro Corporation on social media, search engine optimisation and generative AI, media planning, media relations, creative development and branding. broadhead is also supporting the launch of the Zinpro Sow Excellence Index, a benchmarking tool focused on sow performance.

Translating science into practical messaging

Beth Burgy, president and chief client officer, broadhead: “Zinpro was a natural fit for us as their focus on animal health and nutrition aligns with our core expertise in agriculture and food production. Their research-driven products benefit from our ability to translate complex science into clear, practical messaging for nutritionists and veterinarians. In addition, our expertise in integrating anthropology, data, and creativity provides a proven framework for driving growth.”

www.broadheadco.com

www.zinpro.com

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