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Creative agency Jung von Matt DONAU has developed a perfume created using carbon dioxide captured from the audience at a live music event, aiming to reposition chemistry as accessible and relevant for younger audiences, particularly Gen Z.

Heineken has launched a WhatsApp-based technology pilot designed to encourage people to replace extended voice note exchanges with face-to-face meetings, offering a free beer as an incentive.

The agency will operate as DIGIZIK by Havas Play, marking the introduction of Havas Play in Belgium.

Spotify has partnered with The Game Awards to spotlight the composers and soundtracks that shape the gaming experience, marking the collaboration with a series of exclusive Spotify Singles released alongside the ceremony.

The work is designed to challenge established players in the sports betting category through a bolder and more contemporary tone.

The appointment supports The Magnum Ice Cream Company’s next phase as a standalone business, with VaynerMedia Canada tasked with leading social strategy, creative and production across the portfolio.

The development enables blu IDs to be matched with Nielsen IDs via TransUnion, allowing Horizon clients to align their first-party data with TransUnion and Nielsen IDs and apply the same advanced audiences across the full campaign lifecycle, from planning through to measurement.

Edelman has appointed Anna Vogt as Global Chief Strategy Officer, tasking her with leading the firm’s global strategy community and strengthening its focus on effectiveness, cultural relevance and earned-first brand building.

Samsung has released its 2025 UK Christmas advert, directed by Ben Woolf, focusing on imagination as a form of everyday strength through the story of a young girl adapting to a family house move.

System1’s Star Rating assesses long-term brand-building potential based on viewers’ emotional responses. A score of 5.0 Stars or higher is classified as exceptional, compared with an average score of 2.4 Stars for French television advertising.

The acquisition follows the formal launch of MSQ DX last month, which brought together MSQ’s digital experience agencies 26 DX, MMT and UDG under a single global framework.

The changes are positioned as part of dentsu Canada’s focus on talent development, long-term client partnerships and scaling its media capabilities across the market.

Under the framework, VCCP will support Transport for London’s objectives around road safety, sustainable travel behaviour and revenue growth to help fund investment across the transport network.

Founded in Michigan more than 30 years ago, 123NET operates an extensive fiber network serving businesses across multiple industries.

The project covers retail environments, signage and navigation across the multi-building site in Covent Garden.

Studies from Clutch and UK agency Impression converge on a landscape where optimism is tempered by operational pressures and the imperative to prove value.

The move aims to improve transparency, precision and scalability in creator-led marketing for global brands.

The agency positions the work as a guide for marketers seeking to create on-screen brand moments that feel natural, meaningful and grounded in audience expectations.

The work reframes convenience not as a way out, but as the reason people remain at the table a little longer during a season filled with dinners, celebrations and sobremesas.

 The collaboration brings together Ovum’s intelligent health platform and AKQA’s creative and strategic capabilities, supporting the fem-tech company as it prepares for a major brand moment on International Women’s Day 2026.

The dentsu agency will oversee all media planning and buying across paid channels, expanding a relationship that began in 2020 when it was appointed to manage performance media.