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DÉKUPLE boosts revenue with international expansion

03-12-2025 | 06:00:00
The company highlighted the resilience of its integrated model and the contribution of recent acquisitions to overall performance.

Diageo unveils third year of ‘The Magic of Moderate Drinking’ festive campaign

02-12-2025 | 11:05:00
Diageo is defining what it means to be a great host through ‘The Magic of Moderate Drinking’ campaign, which is now in its third year.

Serviceplan and Phrenos win EU Commission's communication framework

02-12-2025 | 06:25:00
The contract, valued at up to 180 million euro over five years, will support efforts to bring EU priorities and achievements closer to citizens across Member States.

Havas acquires Unnest to boost data and AI expertise

02-12-2025 | 06:22:00
The move strengthens Havas Media Network’s global data, technology, and analytics arm, CSA, and supports the group’s Converged.AI strategy aimed at helping brands manage transformation challenges.

Omnicom sets strategy after Interpublic acquisition

02-12-2025 | 06:20:00
The combined organisation brings together an expanded global portfolio powered by Omni, the company’s intelligence platform, and is positioned to support clients across every area of modern marketing and sales.

Intuit Quickbooks campaign highlights AI–human partnership

02-12-2025 | 06:17:00
The campaign, Outdo It with Intuit, positions the platform as a tool that enhances both human intelligence and AI capability to give users time back for better financial decision-making.

SKYN campaign highlights emotional connection in couples

02-12-2025 | 06:12:00
SKYN has launched its Christmas campaign Soft Pulse, created by UltraSuperNew, exploring the soft intimacy that connects couples by testing whether partners can synchronise their heart rates without knowing they are in the same room.

Kozel appoints Purple Creative for global packaging and identity

02-12-2025 | 06:10:00
The brief marks a major extension of Purple Creative’s work with Asahi Europe & International, where the agency already collaborates with AEI and Kozel.

Unilever to sell Graze business to Katjes International

02-12-2025 | 06:08:00
Unilever has agreed to sell the Graze business to Katjes International, with the healthier snacking brand set to sit within the Candy Kittens group in the UK.

PrettyGreen to lead PR for Bensons for Beds

02-12-2025 | 06:05:00
The agency will handle PR, influencer activity, and brand storytelling as the retailer advances its brand transformation strategy.

Special and Zenith to lead Honda marketing

02-12-2025 | 06:00:00
Howatson+Company's remit has been reduced to marine, motorcycles, and power equipment, after previously handling creative and media across Honda's product portfolio.

UK brands plan major boost in influencer spending for 2026

02-12-2025 | 06:00:00
The figures come from The State of Influencer Marketing in Europe 2025, a benchmark study from Kolsquare produced with NewtonX, which positions the UK as one of the most active markets in Europe.

Deutsche Telekom reunites Stranger Things cast for MagentaTV campaign

01-12-2025 | 06:35:00
The Everything In One Place campaign, created with adam&eveDDB London and Berlin, runs across TV, VOD, radio, outdoor and social channels.

[Column] Helen McIntee: The impact of Black Friday on African marketing

01-12-2025 | 06:32:00
For the African Marketing Confederation, the occasion offers insight not only into sales peaks but also into consumer maturity, market infrastructure and evolving expectations around trust.

Channel 4 unveils Disability Comms Playbook

01-12-2025 | 06:30:00
The resource offers practical guidance for creating more inclusive advertising across TV, digital and social platforms and builds on momentum from the Paris 2024 Paralympic Games.

Amnesty and Cossette reunite ‘write for rights’ campaign

01-12-2025 | 06:15:00
Each year, thousands of participants write messages of solidarity to those imprisoned for defending their rights. Amnesty reports that more than 75 percent of supported cases lead to a release, reinforcing the campaign’s long-standing impact.

Subaru spotlights charity partners in Share the Love campaign

01-12-2025 | 06:14:00
The automaker aims to raise more than 30 million dollars this season, pushing its cumulative contributions beyond 350 million dollars by the campaign’s close.

Science Museum of Virginia appoints Joe Smith as brand partner

01-12-2025 | 06:12:00
The appointment follows a competitive review and will help shape a strategy that reflects the museum’s heritage while positioning it for future growth.

Independent agencies shine in Eurobest Awards shortlist

01-12-2025 | 06:07:00
Bosnia and Herzegovina achieved its first-ever recognition at the Awards.

Global influencer marketing platforms market to hit $272B by 2035, report

01-12-2025 | 06:02:00
The projected compound annual growth rate of 28.83 percent reflects the sector’s growing role in digital customer engagement.

Publicis London appoints Trent Patterson as CEO

01-12-2025 | 06:00:00
Patterson previously oversaw client relationships and the agency’s day-to-day operations, working closely with Charlie Rudd.


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