PrettyGreen to lead PR for Bensons for Beds
PrettyGreen has been appointed as the retained consumer PR agency for Bensons for Beds after a competitive pitch. The agency will handle PR, influencer activity, and brand storytelling as the retailer advances its brand transformation strategy.
Working alongside Bensons’ in-house marketing and digital teams, PrettyGreen will support the retailer’s aim of becoming the destination for better sleep solutions. The partnership begins ahead of one of Bensons’ key moments of the year: its January peak campaign, which PrettyGreen is already helping to shape.
Agency to support brand storytelling and influencer strategy
Lisa Richards, head of marketing, Bensons for Beds, said the agency’s approach aligned strongly with the retailer’s needs. Lisa Richards: “This was a really competitive process and PrettyGreen stood out for their creativity and energy. They just got us – and showed the mix of retail and digital know-how and fresh thinking we were looking for. Their integrated approach will help us stand out by bringing to life the quality, value and care we offer customers. I’d also like to thank all the brilliant agencies we spoke to along the way for the time and thinking they put into the process.”
PrettyGreen prepares first campaign with the retailer
Sam Hooper Gill, client services director, PrettyGreen: “We’re thrilled to be working with such an iconic British retailer. Sleep is something everyone can relate to, and the Bensons team’s passion for it is infectious. Our first campaign together will hit in the new year – and if the ideas flying around already are anything to go by, we’ll start 2026 with a real bang.”
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