Kozel appoints Purple Creative for global packaging and identity

Kozel has appointed Purple Creative as its global packaging and brand visual identity agency following a four-way pitch. The brief marks a major extension of Purple Creative’s work with Asahi Europe & International, where the agency already collaborates with AEI and Kozel.

The appointment gives Purple Creative responsibility for evolving Kozel’s global packaging and strengthening the brand’s visual identity across markets.

Agency to refresh Kozel’s global look and feel

Lucie Vaverová, global senior brand manager, Kozel at Asahi Europe & International: “We were truly impressed with Purple’s pitch presentation as well as their knowledge, expertise and analysis of the Kozel brand world. Their work provided valuable insights and offered a fresh perspective on Kozel’s current designs and packaging, which will help make us even more distinctive in the future. We are very excited about moving this project forward with Purple.”

Steve Bewick, creative director at Purple Creative, said the team is looking forward to deepening its work on the brand. Steve Bewick: “How can you not love a beer named after a goat? Kozel is a brand that’s very close to our hearts; one we’ve enjoyed a rich history with. This pitch win is super exciting, made possible by the passion and expertise of our creative team and the vision and belief of the client team. In a beer category that’s increasingly competitive and cut-throat, we can’t wait to help Kozel stand-out around the world with premium, fresh and relevant packaging and brand world. It’s the start of a goat-able relationship.”

The appointment is effective immediately, with the first wave of packaging work scheduled for mid-2026.

www.asahiinternational.com

www.purplecreative.co.uk

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