Independent agencies shine in Eurobest Awards shortlist

The Eurobest Awards have announced the 2025 shortlists, highlighting a year marked by regional firsts and a growing presence for independent agencies. Juries met in London last m onth to assess the strongest examples of creativity and effectiveness from across Europe.

Entries came from 37 markets, with 25 securing shortlisted work. Bosnia and Herzegovina achieved its first-ever recognition at the Awards, as It’s Time to Stop! from Via Media for Bingo earned four shortlists across the Glass: The Award for Change, Creative Strategy and PR categories.

Independent agencies gain momentum

Independent agencies increased their presence this year, reflecting their expanding influence in the European creative sector. The Creative B2B Award, now in its second year, also saw rising interest as specialised creativity gained traction among entrants.

Simon Cook, CEO, LIONS: “This year’s Eurobest shortlists capture European creativity at a transformative moment. From Bosnia and Herzegovina’s historic first to the rise of independent agency recognition, the work reflects how creativity is evolving to deliver real impact across the region. We look forward to celebrating the winners that will set the benchmark for creative excellence across Europe at the Eurobest Awards Show.”

Strong diversity across participating markets

Marian Brannelly, Global Director of Awards, LIONS: “This year’s shortlists celebrate the rich diversity and depth of ideas shaping Europe’s creative landscape, with a breadth of markets represented, showcasing the region’s cultural richness. These shortlists truly capture the progressive spirit driving creativity forward in the region. Congratulations to all shortlisted entrants and thank you to our Jurors for curating this exceptional body of work.”

The 2025 winners, including the Young Creative Competition winners, will be revealed on Thursday 4 December during the Eurobest Awards Show, which begins at 2pm GMT. The event will also feature insights from the Jury and will be available to view via The Work.

All shortlisted entries can now be accessed here.

www.eurobest.com

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