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NIQ, a global powerhouse in consumer intelligence, has solidified its standing in the digital advertising ecosystem by earning a partner badge in TikTok's newly launched Media Mix Modeling (MMM) program.

#WTF - DDB is going away? As of today, Doyle Dane Bernbach is in my head in the same league as JWT, Y&R, and Sterling Cooper Draper Pryce (yes, the one from Mad Men).

The partnership adds another national retailer to the agency’s expanding roster and reinforces its role in helping established brands modernise customer engagement and drive measurable growth.

The deal strengthens Channel 4 Sales’ position as a trusted partner for media owners, building on its long-standing representation of BBC Studios-owned UKTV.

The product brings together Capitol Confidential’s political journalism with USLege’s real-time policy tracking technology, offering a unified tool for monitoring and interpreting state and local government activity.

This decision adds 13 markets to the 17 that WPP Media won in late 2024, significantly broadening the agency’s responsibility for Henkel’s European media operations.

Globant’s latest Game On Report argues that the future of play will be defined by three intertwined pillars: infrastructure, intelligence, and trust.

The initiative aims to help marketers better reach an audience with rising spending power yet limited representation in brand strategies.

American Outdoor Grill has selected Merlot Marketing as its agency of record, a move designed to raise awareness of the brand’s American-built craftsmanship and strengthen its position in the outdoor-living market.

In the run-up to the contest, McGrath, a six-time Ashes winner, repeated his confident forecast of a five–zero victory for Australia.

The insurance provider positions relatability as a competitive advantage at a time when many customers feel disconnected from national carriers

Perkins Restaurant & Bakery has chosen St. John as its creative agency of record, adding the chain to the Jacksonville agency’s expanding roster of restaurant and hospitality clients.

The Ad Council has broadened its Love Your Mind mental health campaign through a nationwide initiative that uses the influence of professional sports to encourage people to prioritise their mental wellbeing.

The partnership aims to develop a fresh approach to how Haier communicates its design and product philosophy to audiences in Australia and New Zealand, ahead of a broader campaign scheduled for the summer tennis season.

VIOOH has released its 2024 full year emissions intensity, reporting 0.041 grams CO2e per ad impression for its programmatic digital out of home delivery.

With more than 500 specialists across the UK, Europe and the USA, the agency positions commercial impact as its core metric, aiming to ensure that digital experience drives the organisational results brands require to grow.

VML Portugal has introduced VML Health, appointing pharma communications specialist Mariana Marta dos Santos as Managing Director.

The Brave Movement, part of Together for Girls, has staged a striking takeover of London’s Outernet to spotlight the urgent need for global investment in ending violence against children, ahead of this weekend’s G20 summit in South Africa.

The collaboration features an advertising spot built around a determined Pepsi Chaser tasked with ensuring no Casey’s slice is enjoyed without Pepsi.

The company aims to help creators pay and get paid securely, access capital and grow their ventures by leveraging its global network.