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Creative industry takes center stage at COP30 with climate action campaign
On the COP30 Presidential stage, Creatives for Climate — the world’s largest network of communicators for climate action — launched The Creative Integrity Playbook, a practical guide to help agencies and brands align their influence with climate science and integrity. The guide is available in English and Portuguese.
Spice meets indulgence in Domino’s new campaign featuring Retta
The pizza joins Domino’s existing range of ten Specialty Pizzas, including The People’s Pizza-Deluxe, Philly Cheese Steak and Pacific Veggie.
Bond strengthens global footprint with Armadillo acquisition
The acquisition expands Bond’s global reach and strengthens its ability to help brands activate data intelligence across nearly 200 million consumer profiles, powering AI-driven personalisation and loyalty growth strategies.
Dentsu B2B study reveals rise of AI-powered buyers
The 2025 edition identifies the rise of the AI-powered buyer as a defining shift in global B2B behaviour, positioning Asia Pacific as a leader in this transformation.
Viant and Magnite boost transparency in CTV supply
The collaboration removes intermediaries that do not add value, improving efficiency and performance for connected TV (CTV) campaigns while supporting publisher yield and control.
DEPT appoints Frederick Braake as Strategy Director in Germany
Braake will lead the local creative strategy team, shaping work for clients such as WERO, Hyundai, and BSH, while supporting new business development.
WPP Media wins Reckitt’s European media mandate
The agency will develop and activate media strategy to support Reckitt’s growth ambitions, leveraging the WPP Open marketing platform.
DoubleVerify expands tools for streaming ad control
DoubleVerify is also incorporating licensed IMDb data to power AI-driven content classification, with further enhancements expected in early 2026.
Amazon Ads and iHeart expand programmatic audio partnership
The collaboration combines Amazon’s vast ecosystem of shopping, streaming, and browsing insights with iHeart’s millions of listeners, delivering scalable, data-driven reach for advertisers.
Zalando and German Football Association unite fashion and football
The initiative celebrates Zalando’s partnership with the men’s, women’s, and U21 national teams, positioning the online platform at the intersection of fashion, identity, and sports culture.
O2 celebrates shared joy with Give Time Christmas campaign
The campaign centres on O2’s customer rewards programme, Priority, which gives members exclusive access to thousands of experiences, rewards and early ticket offers for live events across the UK.
Sony and IIJ form smart agriculture joint venture
The new company is scheduled to begin operations in April 2026 and will combine IIJ’s communications and IoT capabilities with Sony’s sensor and data analysis technologies to promote efficient, sustainable farming.
Farmers take center stage in UPL’s climate campaign
With operations in more than 140 countries, UPL works with both smallholder and large-scale farmers to promote sustainable agricultural practices that support food security and climate action.
Trusted media drives advertising impact, report
According to the report, content media — including entertainment and information formats — attracts 58 per cent of ad investment, with streaming TV recording the strongest growth at 12.5 per cent year on year
Publicis West Africa and Moving walls launch Ghana's first advanced OOH measurement platform
Publicis West Africa announced the official launch of Ghana's first advanced OOH measurement platform in partnership with Moving Walls
Havas acquires majority stake in German communications firm Gauly Advisors
The firm will join H/Advisors, Havas’s global strategic communications consultancy, further bolstering its presence across Germany, the DACH region, and Europe.
[Marketing Week] Bob Koigi: The future belongs to brands that stay human
The future will not be won by the most advanced technology, but by the brands that best understand three timeless human principles: our craving for simplicity, our innate sociability, and our fiercely guarded attention.
Lexus’ ‘December to Remember’ ad returns with nostalgia
The campaign invites audiences to rediscover what makes the holidays truly special: not the gifts we receive, but the emotions and connections that linger long after the celebrations end.
Newport Beach unwraps 50 days of holiday experiences
Running from November 14, 2025, to January 2, 2026, the campaign transforms the city into a coastal holiday wonderland filled with light displays, festive dining, luxury shopping and seasonal events.
Brave movement reimagines a world without childhood violence
Developed by creative agency cummins&partners, the campaign uses the fictional nation as a striking metaphor to demonstrate how preventing childhood violence could transform global prosperity.
Home takes the spotlight in Matalan’s Christmas campaign
The campaign highlights the excitement of preparing for the holidays, from decorating the tree to welcoming loved ones home.
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